You may have a service that takes a little more explaining to help prospects and colleagues understand what you do. Not all services are immediately obvious in terms of who is being served or what the end benefits are. This can be challenging. Sometimes your marketing message needs to be refined a number of times to get it working just right. Or you may need to repeat the message several times for it to sink in.
Try these five ways to improve communication and help networkers and prospects grasp your service more quickly.
1. Remember, no one cares about your method. Focus on the end result and the benefits people who work with you can expect to receive. Keep “What’s In It for Me?“ in mind as you determine what to write or say.
2. Think about the dilemmas that keeps your ideal client awake at night. What problems are they trying to solve? What concerns and worries do they have? What would they pay anything to have access to?
3. Select a few client testimonials that spell out what they got from working with you and how things have changed for them as a result. Sprinkle these testimonials into your marketing materials for great social proof. You can also share this information in a conversation to reinforce a point you are making.
4. Consider about what would make you respond. This is particularly true when you r ideal clients resemble the person you were “before” you were transformed by the system you created.
5. When writing materials, you need snappy headlines to grab your readers’ attention.
Your Client Attraction Assignment
As you begin to talk with colleagues and prospects, take note of how they react to what you say. Get feedback from people you trust about what your marketing messages. Then apply what you learn as you create a new elevator speech, new materials and programs. As your business grows, you will continue to refine your message which is perfectly normal and to be expected.
Fabienne Fredrickson is founder of ClientAttraction.com, ranked on the Inc. 500/5000 List of America’s Fastest Growing Private Companies in 2011. ClientAttraction.com is devoted to teaching entrepreneurs around the world how to consistently attract ideal, high-paying clients, put their marketing on autopilot, shift their mindset towards abundance and take a no-excuses approach to creating a highly successful and meaningful business, while working less. Through her workshops, courses, coaching programs, and products, Fabienne shows her students how to go from 5-figures to 6-figures in their business and then from 6-figures to 7-figures, while experiencing freedom and creating an abundant life they love.
To order Fabienne’s FREE Audio CD, “How to Attract All the Clients You Need” by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.clientattraction.com.