SEO will not alone produce any result until and unless you know that the way you are working is correct. For effective result it is important to know the tactics and plans you are employing is working in the right direction so that you can emphasize on the tactic that works the best. To measure the performance of SEO three major factors are monitored closely.
1. Keyword Rankings
Every website while being optimizing targets few specific keywords which are relevant to the product or services provide by the site. SEO professionals must ensure that the website’s respective landing pages is indexed and ranked for targeted keywords. In case your website is getting ranking for some long tail keywords in the initial months, it suggests that you are working appropriately. Also, the ranking of website should improve with every month. However, the progress greatly depends on the competitiveness of the keywords.
2. Monthly Visitors
Number of monthly visitors will tell you whether your work is effective. Visits of any website can be tracked through Google Analytics. This is a free tool offered by Google and is also simple to install and activate on a site. For new websites minimum two months of time is required to receive traffic from search engine, after two months the site will start getting visits and will keep on increasing in every month provide you dedicate yourself. By continuously adding new content pages improvement in the traffic can be expected. Monitor the traffic report and you can determine whether the SEO work is fruitful. Try to build monthly report so that you can analyze them and refer them later when need to get the record of your progress.
3. Leads & Conversions
If your site deals with service providing then it must have a section in the page stating your Phone number, Email ID and an Inquiry box. Else if the site is an eCommerce portal then it should have an option of online payment, to facilitate your customers with online purchasing.
These details will help you to have a stats of how many people make inquires and purchase from your site. This record will further allow you to calculate ROI for the business. However, you cannot expect immediate ROI all the times by just SEO effort as it gives results in long run.
Your constant effort and analyzing the stats will together help you achieve your target. Keep your patience level up and you surely find your SEO not only effective but also an excellent approach.
This useful article is shared by John K. Taylor on behalf of Infinite IT Solutions which is well known SEO Company in Melbourne. They also offer web services like email marketing, Online Marketing, web development, graphic design and Website Design Melbourne.