The Inside Scoop On Wholesale Organic Baby Clothes

The demand for newborn, infant and toddler fashions that are made with organic fabric is taking off as parents become more concerned with effects of chemicals on their children. Organic baby clothes use pesticide-free fabrics as well as manufacturing processes that avoid harsh chemicals. The market for this niche is growing every day. Here's how to break in to the business.

While the organic clothes market is a relatively new one, still there is a competition out there. It is important that you find a niche either in the product, pricing or distribution model. Do your research and see what is being sold and what the new trends will be. Organic is an evolving marketplace and consumers are still having no idea as to what should be expected, so you've got to be diligent about investigating the market. Just because a market is hot does not mean it will be an automatic success.

Your distribution model is an important consideration. Putting up a website is simple these days, but that doesn't automatically spell success. You have to think about how you'll attract customers. Perhaps you have a different idea for distribution, a home party or flea market or other outlet. Just make sure you know how you plan to get your product in front of customers.

Pricing is all important. Organic baby clothing is in relatively short supply, so pricing will likely be somewhat higher than traditional clothing. But be sure to see what the competition is doing. Based on quality, style and other factors you'll need to determine if you'll be higher, lower, or on a par with market pricing. Maybe you'll decide to be the premium cost provider in the market, or you have a means of being more efficient and offer lower prices.

It is also important to think about promotions for things like multiple purchases or first time buyer discounts. Remember, your primary concern is sales and marketing so think carefully about what will get your customers excited and buying products.

Finding a reputable supplier is important in the organic market. There are lots of products that call themselves, green or Eco-friendly, but are not certified 100% organic. Depending on the customer base you want to serve this is an important distinction. Look online, check out trade publications and attend trade shows to get a sense of who sells what. As this is an emerging market, there may be competition for product so you may need to be prepared to "sell" the distributor on the benefits of a partnership. They will want reliable partners who will successfully sell and market their products and if they have limited stock, there may be competition.

While unit price and quality are the most important consideration, reliability and shipping methods are also important to consider. Find out how many units the distributor can reliably provide. Also if you are selling online it is advantageous to find a supplier who can deliver an order directly to customers. This means you do not have to deal with stock, storage and delivery. This may cut into profits slightly but maybe worth it.

Selling organic baby clothes can be very lucrative if you find the right wholesaler and have a solid business plan. Just because there is demand for this category doesn't mean success will be automatic. It still takes hard work and a good business sense in order to have success.