Selling Seminar Seats Can Be a Time-Consuming, Frustrating, Expensive Process. Discover the Secrets for Filling Seats With Practically No Effort or Upfront Cost
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
Want to know the easiest way to promote your seminars and workshops? Simple – get other people to promote your event for you.
Word of mouth means less work and expense for you. And don’t overlook the power and impact of referrals and recommendations. Your prospective attendees are more likely to sit up and take notice of your event if someone they trust recommends that they attend the event.
Here are three ways to put this strategy to work:
1. Seek out other professionals who already have relationships with your target audience. Ask them to promote your event to their mailing list. In exchange, give them 50% of the revenue for every person they bring in.
2. If you’re approaching professionals who cannot accept a revenue share, offer their clients a discounted fee instead. This allows your joint-venture partners to offer something of value to their clients.
3. Ask for referrals from past seminar attendees. The best time to do this is before they leave your seminar. Just include space on your evaluation form for attendees to list the names and addresses of other people who might be interested in attending the event.
Jenny Hamby is a Certified Guerrilla Marketer and direct-response copywriter who helps speakers, coaches and consultants fill seminar seats and make more money from their own seminars and workshops. Her on- and offline direct marketing campaigns have netted response rates as high as 84 percent -- on budgets as small as $125. For more free seminar marketing secrets, visit www.SeminarPromotionTips.com