When it comes to keywords for your search engine optimisation, there are still lots of old school articles that tell you to use the keywords to your heart’s content. However, many other articles say that you should limit the amount of keywords that you decide to use. With all the conflicting information let’s try to explain the real facts of keywords optimisation:
1. Overusing keywords: Google knows that websites use keywords in a way to emphasise what the page is about in an attempt to rank higher on search engine results (as oppose to writing for the human and letting the search engine algorithm determine where to rank the page).
Due to people abusing this keyword element of the search algorithm, Google has become quite strong in implementing its standards for overusing keywords. If it finds that you have too high a keyword density, it will be quite obvious that the article will most likely be lacking a great deal of high-quality content. This means that it could actually rank your website lower in search engine results than websites who have a lower keyword density and who have utilized more of a semantic keyword approach.
2. Spread your keywords out and use semantic keywords: you should make sure when composing an article, that you don’t overuse the exact keyword you want the page to rank for by trying to stuff it in where it doesn’t read well. Also be sure to use related keywords as well as the exact match for example if your keyword is “seo” then the following keywords are all relevant: search engine optimisation, search engine marketing, website optimisation, onsite optimisation, onsite seo, seo consultant, seo company etc etc.
3. Create interesting and compelling contextual content: another thing that you should remember is that your text should be unique and compelling, and very much linked to the rest of the content of the page and the URL of the page itself.
4. Your article should be easy to read: studies have proven that by creating easy to read content on your website, the success of your website will grow. Remember that your website is not just about optimisation, it is about informing your visitors about the products or services that you offer, or the industry which you are a part of or simply supplying them with information that they seek. Make sure that your article is written in an easy to read fashion, targeting your prospective customers and their interests suitably.
By following the techniques above, you can be sure that you make the most out of your keyword density and your search engine optimisation techniques.
Scott Artichoke often works as an SEO consultant on top of his other interests. For more information about UPSearch SEO services and how they can help your business visit a link.