Let me share with you a very simple way for finding not only “killer” headlines but also a writing style that will intrigue and entice your clients (and perspective clients) so they will want to read more of your notices, articles and newsletters… a strategy you can easily adapt as you see fit!
But first a little bit of background…
Last week I had occasion to pick up a bunch of women's magazines while waiting to be seen by my dentist for my check-up and I was utterly baffled.
Before I go on and as a little side note I want to ask you if you have you noticed how the vast majority of the population will visit the dentist or optician regularly for check-ups and maintenance care yet so many other businesses (with the rare exception of garages and their yearly servicing of cars) are failing to utilize this source of on-going, repeat business? Are you using it to its capacity?
But enough of that little (and by little I really mean major!) strategy back to the dentist’s magazines. Apart from some really old car magazine the rest of the offering were these glossy women’s magazines that you can pick up every week for a couple of pounds from the newsagents. You know the ones: ten different magazines all with the same story about the same celebrity!
But I digress – who apart from me is interested in this stuff?
To give you the example from one of these fact packed glossies there was a cover story that read "How I lost seven stone in seven months with hot sex" and then just so your eyes could feast on what your brain was imagining underneath was a picture of the lady in question at her starting weight of 45 stone (a nice round 630 pounds!).
The thing is, women's magazines are filled with this kind of impossible-not-to-read stuff and the writers are experts at writing the kinds of headlines we can't ignore regardless of how much we hate ourselves for being suckered in to reading the story. Women buy them by the truckload (and we men sneak a look at them when we think you're not watching us) but everything in them is all so inane and pointless.
So, what can you learn from this apart from I like women’s magazines, take good care of my teeth and you should have some continuity programme in place?
Well, if you're ever stuck for a headline or even the glimmerings of an idea for a hook on which to hang your sales message... you could often do a lot worse than dive into a newsagent and flick through the women's magazines and just take a look at what they're up to, how to craft a headline to get something read, how to tap in to the readers emotions and also what is current in the world of celebrity gossip – all of which will make your marketing standout!
To get your free 16 step report guaranteed to boost your own client base go to http://www.exponentialpracticegrowth.com/newsletter. The information contained in this report is applicable to all businesses that want to grow and build on their success.
W.J. Simmons has been involved in complementary health for over 25 years as both practitioner and lecturer. During this time he noticed that there was a wide discrepancy between how successful individual clinics were - a difference which had very little to do with the skill of the practitioner. Learning from these successful practitioners allowed him to develop a system of easy to implement, ethical ideas for practice growth - the Exponential Practice Growth programme.