I have to admit, in the past, I took for granted what I already know and teach everyday and started questioning my value. When I started my first business as a nutrition and wellness coach I would think, “Who am I? No one will invest in my services.” To me, the information I was sharing was obvious. But then I learned some super valuable keys to unlocking my ‘De-Value Door’.
Understanding these keys is crucial because the real shame about under valuing is that it tends to go hand-in-hand with undercharging. It usually shows up in bargaining about your rates, offering a discount or being willing to barter away your service. Ouch. This is the other secret side of “selling your soul” and is actually one of the major culprits behind not having enough clients and money. It portrays a devalued product or service. (And that’s NOT EnergyRICH®!)
Read below as I share with you two of the crucial keys you must use to unleash your full sense of value and worth so that you never bargain, barter or bankrupt yourself during a selling conversation ever again.
Crucial Key #1 – The Energy of Detachment
To understand detachment, FIRST, let’s look at what happens when you are over-attached to the results or to the way that the result looks.
If you’re attached as you go into having a selling conversation:
There usually is a real sense of desperation
There’s also a sense of neediness
The energy is very tangled
You can also find yourself feeling tense and anxious
When you’re in this place of attachment, it’s really, really hard to keep the selling focus of the conversation on the client. Instead, it becomes all about you and what I like to refer to as the ‘backstage thoughts’ that are running through your head. You’re having thoughts like ‘Oh my gosh, I need to get this client. If I don’t get this client, it’s all over. I can’t pay my rent. Everyone’s going to laugh at me. My husband’s going to tell me again this is never going to work….and on and on and on’ .
And that’s where your energy goes - to the low-level backstage thoughts and that is the energy of attachment in action.
So you might be thinking...
“How can I be committed to my business and to serving my clients AND remain detached – at the same time?
Some take the understanding of detaching and equate it to not caring, and that’s not what we’re talking about at all. You want to be able to walk that fine line of being committed to the success of your clients, to the success of yourself – again, you want to be committed to yourself, to Spirit or Source, and to service – and at the same time, not be attached to the outcome or the way that you are insistent that the outcome looks. It truly is both an art and science, and it is what will truly take you beyond the status quo.
So yes, you can put all your practical selling pieces in place, but if you want to go further and deeper, reach more people and be able to make more money, then it truly is about being able to master the art and science of detachment. This is what creates the ultimate transformation.
Attachment is about the past
Attachment is about limiting beliefs
Attachment causes you to slip into the 3 B’s, because
Attachment is all about fear
Detachment is about trust, faith, focus and commitment.
You just know to the core of your core you’re meant to be successful in this business, you know you’re meant to serve in the highest way, but you don’t need to know the how. And that truly is the key.
Crucial Key #2 - Activating the Gap
The gap, in my definition, in the language of EnergyRICH®, is really about the difficulty your potential client is having.
It’s the reason they came to you in the first place.
Something in their life is calling to be changed and it’s important that you take note of that and get clear about that. They have something that needs help and the key is that you are not just saying ‘Oh, that’s nice you have that going on’ but you’re diving in and really activating the gap.
When you don’t activate the gap, you’re really only having a surface conversation. And a surface conversation equals surface results, and that will have you slipping right into the 3 B’s (bargaining, bartering, and bankrupting yourself).
Now, when you don’t activate the gap, what also happens in the selling conversation is that you end up talking about yourself – your selling system, your clients, your programs, why they really need to work with you. That’s all good, but then you can’t really create a connection. If they can’t really create a connection, they can’t feel you. When they can’t feel you, they’re not motivated. And that is key.
Your EnergyRICH Call To Action
Now once you have kicked down that de-value door... it's time to reach out to your ideal prospects and share your Authentic Selling Self!
Heather Dominick, EnergyRICH(r) Entrepreneur Success and Master Coach, is the creator of the EnergyRICH(r) Entrepreneur Success System and EnergyRICHcoach.com a company devoted to teaching coaches, healing practitioners and creative entrepreneurs around the world how to partner *Universal Energetic Principles* with practical step-by-step "How-To's" to *joyfully make more money in your business so you can better serve the world*. Her Programs, Live Events and products, show students how to transcend lower level energies like fear and doubt to be able to build their business from a place of serving, joy and abundance. Get started right away with your FREE EnergyRICH® Success CD and Success Report: The #1 Secret Key to a Thriving, Profitable, Prosperous Business as a Healer, Coach or Heart-Centered Entrepreneur.