3 MASSIVE Marketing Mistakes You Must Avoid

Just the other day I was on a call with some of my Evolutionary PLUS clients. They stepped forward to share some of the recent successes that have come their way... going from 0-6 clients, being able to leave a soul-sucking job, signing on a Papa package client (5 figures!) and so much more!

So my friends, to step into the results just like they shared with me, it makes sense that you TOO want to have the energetical aspects and the practical aspects in place for business success.

The best place to start is to get clear about the 3 massive marketing and selling mistakes most creative entrepreneurs make and most importantly HOW you can avoid them.

Let’s look at Massive Marketing Mistake #1: You never or barely ever ask for business.

What does this look like in your day to day?

This is about spending a lot of time behind your computer, having pretty marketing tools but no direct call to action. Then you aren’t really marketing.
Or maybe you do get out there to a networking event but you don’t invite anyone to have a potential client conversation with you.
Maybe you’re embarrassed or think that you’re being pushy.
Or here’s my favorite sabotage story – “my marketing is going to be word of mouth. I want to be that type of entrepreneur.” Here’s the thing; “word of mouth marketing” actually has the least amount of energy according to the energetic spheres of marketing influence.
Or maybe you give a sample session and that just gives away your service. You’ve got to stop that right now; that’s a lot of time and energy and no money. It’s no wonder that you’re feeling exhausted and resentful and maybe even questioning your worth.

Let’s understand why and what’s really happening here. What I see with so many entrepreneurs is that success can be so scary that they invite in sabotage to blow it. The fear that if you have success, then you’ll lose it is so great and the stories that tend to go with. You’d rather complain about not having the success than go for it and your worst fears are realized that you actually can’t have it. Does that make sense?

So the key to move away from this mistake: change the story - stop acting from a place of sabotage.

And you can start right now by living your way into it by ASKING for business. This was tremendous for one of my clients who’s currently a Spiritual Leader private mentor client. When she and I first connected, she was super-super busy– she was so exhausted she was so busy. She did not have income; she was barely making anything.

She’ll happily tell you now that was a hobby and where she’s come to in her business is that her bank account currently has mid five figures in it and she just signed on a 5-figure client in 11 minutes using a lot of what I teach about marketing and selling. It’s super-super important that we are able to differentiate between being busy and being in business. And one of the keys is asking for business.

Now to Massive Marketing Mistake #2

You assume you understand your client’s problem.

What are we talking about here?

When you speak to your potential clients, you’re trying so hard to get it right and not wanting to seem pushy that you miss what’s going on for your prospects. You assume you know why they’re there on your website or talking to you about your business – because this is your area of expertise. Most of the language that you use is about you and what you have to offer and how you can offer support.

But, a powerful connection is not happening, and then we’re right back to feeling frustrated when another client does not sign on. You may even be angry when that happens; any of this ringing true? If it is, just acknowledge it and write it down. That’s the first step to creating change.

Why is this important? The reason anyone buys anything is because of how they believe it will make them feel. If you start with true connection and this is really transformational when this happens, it shows that you value the other person – that you really want to understand what’s going on for them and then you’re creating a true heart connection which creates true safety. This is the bottom line. What’s important to you is important to your ideal client, but you don’t want to assume the why behind the what.

When you can really master this, you can move from convincing energy to curiosity energy which is the direct route to true connection and true connection is the key to unshakeable confidence.

And now Massive Marketing Mistake #3

You avoid activating the client’s commitment.

What does this look like?

This is about avoiding receiving payment right up front as part of your system, when someone says ‘Yes, I want to work with you.’

Bottom line, commitment is one of the highest energies of all and the way we activate commitment in our society is through financial investment. Without commitment you are fundamentally ambivalent. And for your unconscious mind, this keeps everything at bay. The universe sees ‘Oh, she’s committed to ambivalence so let me give her more than that…’ And then you wonder why clients disappear or why prospects don’t follow through and show up for the call they said they want to have. Why are clients not following through? Because you let them.

If you do not receive a financial commitment, you are actually creating a disservice for your clients. You may tell yourself you’re being flexible, trusting, easy-going, but the truth is, you are being ambivalent. So if I haven’t made it clear already, it’s super important to activate the commitment. First and foremost, it raises your energy and when you raise your energy, people are naturally attracted to you and it starts to feel seamless and so easy. It’s the secret ingredient to marketing and selling, right there. You’ll begin to experience instant manifestation abilities.

When you hold standards, your clients rise to meet those standards, and again, your service begins before the first session. It begins in your marketing, it continues during your selling conversation and it completes when you render your service. When you go above and beyond, above and beyond results are brought back to you.

Your EnergyRICH Call To Action
1) Ask for business.
2) Be curious! Never assume you understand your client’s problems
3) Activate commitment.

What needs to be in place to create a significant shift away from these mistakes and into upleveling prosperity all around? The key is a combination of the inner and the outer; it’s not one or the other, and this is a mistake that I see so many entrepreneurs make. They’re either wing-it or script only, but the truth is that you need both.