One of the most important aspects of getting your name out there is brand building, which most people achieve with business cards, brochures, television advertisements, radio jingles and newspaper or magazine spreads. Did you know, however, that one of the best ways to build your brand is through your website? If you are wondering what changes you can make to your web design to make sure it promotes your brand in the best way possible, you should utilise the following tips:
- Colour
The colour palette that you choose for your web design is very important, not just for the aesthetics of the site but also for the emotions and associations that each colour carries. The colour red, for example, symbolises passion, energy, power and excitement, which is why it is often chosen by brands in the entertainment industry.
- Character
You could try to infuse your brand with some personality to really help you to define what you stand for. You should shape your brand’s character around something that you think your audience would associate themselves with – are you all about safety and reliability, or are you more about fun and being down to earth?
- Emotion
Another thing that your web design should include is emotion – what feelings and emotions do you want your visitors to experience? When putting your website together, you shouldn’t be focusing on following the latest design trends – you should be focusing on the emotions and ideas that you want your brand to project.
- Consistency
The foundations of a successful brand are that it will be memorable. So, how do you make people remember something? You repeat it over and over. By having a certain consistency throughout your website, you can not only build on the personality that you worked on earlier, you can also ensure that the site presents a uniform image.
- Tone
You should also take into account the language and tone of voice that is invoked through the content of your web design, as this needs to reinforce your brand’s personality. You might use an informal and fun tone for a down to earth website for tech savvy youngsters, or a formal and intellectual tone for a serious business website for professionals.
There are, of course, plenty of other ways that you could work to build your brand through your web design – including the reuse of code and visuals, the size and position of your logo, value proposition, and the uniqueness of the website as a whole – but the five outlined above tend to be the most valuable. If you have been looking for new ways to build your brand and get your name out there, your website should be the first place you look.
