All successful businesses and successful salespeople do certain things in common, over and over again.
Last week, I was invited by Mark Victor Hanson to give a talk at his Mega Speaking Empire Conference in Los Angeles at the Westin by Los Angeles International Airport.
More than 800 people had registered and turned out to learn how to speak professionally and promote themselves as speakers, trainers and consultants. The information presented was tremendous, as were the different speakers who explained the craft of speaking, and demonstrated what an excellent speaker looked like on the platform in front of an audience.
As usual, my contribution was to give the “Meat and potatoes” of speaking to create what I call the “spine and ribs” of the profession. I managed to do this by sharing the seven “P’s” of business success.
These “Big Seven” are Product, Price, Promotion, Place, Packaging, Positioning, People. In brief, my message was simple: You must be clear about the product or service you offer, and the specific benefits that your potential customer will get from it if they purchase it from you. You must carefully think through your price so that it is correct in relationship to the competitive market around you. You must vigorously mark it and sell your product all day long if you are going to rise above the crowd. You must be careful in choosing exactly where, the place that you sell your product or service. You’re packaging must be excellent, equal to or better than your competitors, if you want to be believable. You must position yourself in such a way that people think of you as the best choice in your field. Every person who works for your company must present a positive image so that people like them and respect them.
The point that I make is that, a single change in any one of these seven areas can dramatically change your business. Whenever your personal, business or sales are not as successful as you like, you should review the seven P’s and look for a way to change or modify them in some way.
Business is a science, based on proven recipes and formula’s. All successful businesses and successful salespeople do certain things in common, over and over again. Your job is to find out what they are, and then do them yourself, over and over, until you get the same results that they do.
Have a good week.
Brian Tracy
Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.
Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined.
Brian Tracy has consulted for more than 1,000 companies and addressed more than 4,000,000 people in 4,000 talks and seminars throughout the US, Canada and 40 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.
He has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.
You can learn more about Brian by reading his blog or visiting his website.