I am a big believer in using social media like Facebook, Twitter and LinkedIn to connect with more people and add value. To leverage these tools well requires a mix of status updates to accomplish three things:
1) add value
2) build relationships
3) share your solutions and offers
Use a variety of messages.
For this post, I’m going to talk specifically about Twitter, but the same idea applies to all social media platforms. You want to send out a mix of tweets to make things more interesting. This list is just some of the types to consider:
- A famous quote to inspire
- A quote from your own book
- A quote from something that you’ve been reading
- Something funny
- A YouTube video you liked
- A contrarian statement to stir people up and get them talking
- A blog post or article you wrote
- Something personal – what you had for dinner or a fun place you visited
- An upcoming program or a product
Varying the messages ensures that you won’t turn people off when you do promote your materials. Think about it this way – if you were in a relationship with somebody you met and they were constantly trying to get you to buy something, it would be a huge turnoff right? Social media is also like reading a magazine. If it’s all ads, you wouldn’t want to read it right? There has to be enough value that relates to who you are, so when the ads show up, you don’t mind.
Social Media Attracts New Clients.
Once, at meeting, I asked everyone in the room who had found me on Facebook or Twitter to raise their hand. About 10% of the hands went up! Those people would never have found me if they hadn’t seen me on social media.
Build Relationships.
The key is to build a relationship and to not look at it like you are selling. You are actually being of service. If you believe in your products and programs and created them to help people, then it is your divine duty to not be stingy with this resource. Get well known so you can share your solutions with as many people as possible who are up at 3:00 am struggling with what to do.
Your Client Attraction Assignment.
Prepare some of your social media in advance to make things easier. Create a spread sheet for your upcoming posts with a day-by-day calendar. As you find quotes to share, save them on the sheet. Write posts to announce your programs in advance as well. Plan what days to share each item. Then supplement with spur of the moment posts like something personal, videos or articles you find, or retweet or “Like” someone else’s message on Facebook.
Fabienne Fredrickson is founder of ClientAttraction.com, ranked on the Inc. 500/5000 List of America’s Fastest Growing Private Companies in 2011. ClientAttraction.com is devoted to teaching entrepreneurs around the world how to consistently attract ideal, high-paying clients, put their marketing on autopilot, shift their mindset towards abundance and take a no-excuses approach to creating a highly successful and meaningful business, while working less. Through her workshops, courses, coaching programs, and products, Fabienne shows her students how to go from 5-figures to 6-figures in their business and then from 6-figures to 7-figures, while experiencing freedom and creating an abundant life they love.
To order Fabienne’s FREE Audio CD, “How to Attract All the Clients You Need” by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.clientattraction.com