How to Improve Your Website Ranking Through Article Marketing

Article writing is one of the most popular mediums for improving website ranking in search engine results. Yet, over a period of time the rules of the game have changed, which means that you can not just get away with posting content aimed at just search engine spiders.

Search engines now rank web sites based on the value of content. Simply put, the search engines have become 'intelligent' enough to filter out commercial content, sales pitches, and advertising posing as content.

One really good method of making your online presence felt is article marketing. The reason is easy to decipher. Articles provide meaningful content that the search engines are looking for. The articles also provide information that the individuals look for on the web. Article marketing also provides the ideal avenue for article writers to gain recognition on the web.

Article marketing is an ideal and cost-effective tool for niche marketing. So what is niche marketing? Niche marketing is a form of marketing that is aimed at a small group of individuals rather than the masses.

For example, you offer services for creating web content for web development sites. One alternative is that you advertise your services through banners, ads, classifieds and other traffic generation programs. Now these tools are meant for mass marketing and will not help you reach your target audience.

Added to this is the fact that they are more expensive cost-wise and, therefore, when you do a cost-sales analysis, you may find that you have spent more than what you have gained in profits.

So, what is the best tool for niche marketing? Assuming you have a web presence and a quality product or service to sell, you can reach your niche audience through article marketing. The content of the article would be of a particular interest to the niche customer, as it would contain valuable information that he cannot find anywhere else.

Sometimes article writers draft articles aimed at the search engines. Yet in the long run this does not work. Always keep in mind that the articles should be aimed at humans. This means that articles should never be generic or in other words, they should provide some useful information or benefit to the reader.

When writing an article, keep the reader in focus or you can also think of yourself as the reader. So, if you don't learn anything new when you read an article, will you be interested in knowing more about the writer or the company or products and services represented by the writer?

The key to writing good articles is to keep the reader in mind and provide him information he is looking for. Begin your article in such a way that it creates a burning desire in the reader to go through it to read what you have to say about his needs. The only way you can create a burning desire is to provide quality information in the first place.

Well written, articles are, in short, the key to niche marketing in today’s Internet marketing environment. So write articles, submit them to the most-used article databases, and watch your web site traffic grow.