We don't all have a face for the camera. Nor the desire to be the star of our own movie or promotion. Though I'm helping position, promote and media coach everyone from Fortune 500 CEOs, philanthropists and entrepreneurs, I'm actually pretty shy and prefer to be behind the scenes. If you're like me you may benefit from a different way to do videos to publicize your product, service or cause....
We all want our videos to "go viral" and have thousands of people watching, commenting, and subscribing to our feeds to keep up with our offerings. But few of us know how to find the right way to get that wanted attention.
One of the ways to secure high Google and Yahoo! rankings are your key phrases. And there are scientific ways to go about finding those phrases that draw in the audience you want. These phrases need to be at both the beginning and end of your videos for maximum effectiveness.
Currently more content online is video than written: 52%! 70% of web surfers watch video online ...and the average YouTube visitor spends 27 minutes a day watching videos, so there is huge potential here for new followers, subscribers, customers, clients.
After he posted a video on YouTube nutrition expert got over 1.5 million video views and turned that opportunity into a $14,000/month passive income stream. He wasn't a techie and you don't need to be either.
Another way to get awareness and loyalty is to be homespun instead of slick. But there is a fine balance between being professional and just plain sloppy. Cross the line in either direction and you lose out on potential business and worse, credibility.
Susan Harrow, CEO of prsecrets.com, is a top media coach, marketing strategist and author of *Sell Yourself Without Selling Your Soul* (HarperCollins), *The Ultimate Guide to Getting Booked on Oprah*, and *Get a 6- Figure Book Advance.* Clients include Fortune 500 CEOs, bestselling authors and entrepreneurs who have appeared on Oprah, 60 Minutes, NPR, and in TIME, USA Today, Parade, People, O, NY Times, WSJ, and Inc.