2013 Natural Gov Link Building Techniques

The recent Panda and Penguin update have largely affected the small businesses and internet marketers because of the old link building they employed that is considered as spamming.

Don’t be a bad link builder, you have to re-think, revamp and re-design your SEO techniques. So, I will share here to you the natural gov link building techniques that can help you get back in the game and reclaim your website rankings, rebuild your online reputation and reestablish brand awareness:

1. Engage in Social Media and Leverage your Friends and Followers

Social media became best friend of the web marketers and small businesses since 2010 and still counting. This strategy is seen as strong tool in maintaining the importance of friends and potential clients.

You have to make sure that all your posts are spread on all your social media account because it will greatly help you establish your name online. There a wide selections of social media sites that own billions of users which you can take full advantage to market your website and products. Some of the best and useful sites are the Twitter, Facebook, Pinterest, Google 1+, Linked and even Instagram. Pages that have interesting and useful content get most of the likes, followers, retweets and comments that it make more popular on the SEO world. Now that’s a win-win!

2. It is about Quality and not Quantity!

Quality is a must. It is what the users and consumers is always looking for on the web. They want to be updated and so they search the web to learn something new. Create information that counts and goes viral in order to get quality traffic and customers. The launch of the Penguin update was aimed at penalizing websites and organizations that continue to create and make use of rehashed content, duplicate and even spun. Google doesn’t like it and so it will consider you a spam which leads to the ending of your SEO career.

3. Link your valuable inner pages and not your homepage

Homepage is the most important part of any websites but Google raises a red flag for sites that directs link to relevant inner-pages and blog posts. You have to build links to the pages where there is a REAL content because this page will be front liner on branding your website.

4. Avoid Over-Optimization

The most hated technique of search engines especially Google because it is just SPAMMING. Some of the most famous and widely used techniques that most web marketers do to rank are cloaking, keyword stuffing, using rehashed content and poor back linking.

To avoid keyword stuffing you can use longer tail keywords such as “read more”, “click here”, “learn more”, “go here”, don’t worry they are look more natural to Google.

5. Make Link worthy Content

Build link-worthy content in order to get engage and drive more customers to your website. Quality content is the king and will always be, so you must put your best foot forward to keep up in the SEO world. Giving high quality content that people love to read will positively help you increase your website rankings and establish better brand awareness. It’s that simple!