Facebook advertising provides an extremely comprehensive way to advertise your product or services specifically to your target market. Not only does it allow you to choose exactly who sees your ad, but you can create it yourself, today!
The system allows you to choose a photo for your ad and create a message to go along with it that is up to 135 characters in length. Additionally, you get to choose exactly what type of people your ad is exposed to. Facebook scans the profiles of its 250,000,000 plus users and matches their information with the information you are looking for. You can target your audience by location, age, sex, keywords, education, workplace, relationship status, relationship interests, and languages.
Additionally, gain insight by seeing who is clicking on your ad and track your progress with real time reporting. This allows you to go back and make modifications to improve the effectiveness of your ad.
What’s the charge? You set a budget, and you only get charged when someone clicks on your ad, or when the ad appears on a users Facebook page, depending on how you set your advertising up.
To get started, just log on to Facebook and click the Advertising link at the bottom on the page.
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