Are you a celebrity? Have you ever thought about using celebrities in your business? You might think it’s too expensive for you to use celebrities or that you can’t afford it. It can be expensive, if you’re looking to use names like George Foreman, Kathy Ireland or Barbara Corcoran.
You might be your own celebrity. My guess is, in your local area, there are celebrities. There are people who are local celebrities that you could use to boost your local business. Maybe it’s a retired softball, football or basketball coach from a high school or a college. Maybe it’s a newscaster who’s retired, or an author that lives in your town or a town close to you. Maybe it’s the current weather forecaster, a news anchor or politician that the local people love.
You don’t have to pay ten, twenty or thirty thousand dollars to get a big, nationally known celebrity. It could simply be a local person. Athletes and coaches will often do this at a low cost to you. Think about how you can use celebrities to increase the numbers you put in seats for your events, to get people more involved in your business or for holiday promotions.
If you go to events, where there are celebrities, and you get photos taken with them, you can use those photos in your marketing, on your website, and on your social media sites. It gives you a certain wow effect. It gives you the effect of “Wow! How does she know Barbara Corcoran?” “How does he know George Foreman?” “How did she get her picture taken with Ivanka Trump?” It’s because you’ve gone to events where they’ve been and had an opportunity to get your photo taken with them. It gives you the status that you know these people.
That’s another way to use celebrity in your marketing without necessarily paying big bucks to get them to come and be at your event or to do something specifically with you. Think about how you can use celebrity. How can you use little things whether it’s locally or nationally to increase your image to pull people in? Even if you use celebrity just to get their attention, if it’s something they’re interested in, they’re going to stay.
There are so many ways to use celebrity in your business. A little imagination and some great photos can take you a long way. And, you should consider having celebrities participate in your events and things like that – if it makes sense in your business.
Diane Conklin is an internationally known author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars.
As a marketing and business strategist, Diane shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.
She is the founder of Complete Marketing Systems and for more than 14 years has been showing small business owners how to start, build and grow businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.
Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.
Diane has proprietary home study systems, coaching programs, masterminds, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail, and Event Marketing, Planning and Management.
As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Harry Dent, Barbara Corcoran, James Malinchak, Peggy McColl, Marie Forleo and many others.
Diane was voted Marketer of the Year for her innovative marketing strategies and campaigns.