Secret #6
S: Surprise Bonuses
Few things are more exciting than getting free bonus products, or surprise bonuses. People who receive them feel special.I give away surprise bonuses regularly. After videotaping each monthly Lifestyle Freedom Club teaching, I send copies of the DVD to my students and I include a CD containing an audio recording of the DVD. The CD is an absolutely free surprise bo-nus.It costs me more money to include the CD, but I don’t care about the cost. I am consistently focused on my millionaire champion students.
And you should care about your clients. When you’re good to them and show that you value them, they’ll do business with you for a lifetime. That’s the true meaning of the phrase, “lifetime value.”Build your business to develop lifetime value, not for a quick buck. Don’t try to find a get-rich-quick scheme, and always remember that there’s nothing fast about building a sustainable business.
Secret #7
S: Shocking, Solution, Secret, Shortcut, Spoken for, and Sold Out
You can build a sustainable business by giving away surprise bonuses. Your clients will feel they’re getting the biggest bang for their buck.My clients are always shocked when they receive surprise bonuses with an item that they ordered.Recently, a client from Hawaii ordered a one-dollar CD from me. When she opens the package that my team sent, five CDs will fall out. Four of those CDs are surprise bonuses.Those bonuses are my solution and my secret for thriving in a bad economy. They make first-time customers into lifetime customers, and lifetime customers are a bulletproof vest for a business in a so-called bad economy. Remember that your clients can do business with someone else. There are other businesses that offer the same products and services that you offer. The only way to differentiate yourself from your competitors is to add extraordinary value for clients through top-notch, extreme customer service and surprise bonuses. My recent customer from Hawaii can and probably has purchased motivational CDs and marketing CDs from other businesses. But I gave her bonuses. I showed her that I valued her. So, from now on, I doubt she’ll go to anyone else but me for motiva-tional products and marketing products. She’ll also find that my products can assist her in discovering the secrets to run-ning a successful business. Many of those secrets can be found in my book, “57 Must-Use Words in Every Piece of Marketing You Do for Your Business.” In that book, I reveal to the world that there are powerful, proven, time-tested words that you can use to close sales on a consistent basis. Here are four of those words: shortcut, secret, spoken for, and sold out. The next time you do a direct mail campaign for one of your products, use those four words. In your sales letter, tell each client: “I wanted to reach out to you today because I know you’re looking for a shortcut to success. We found the secret. And before all these products are spoken for and they’re sold out, I want to make sure you get a chance to own yours now.”
In September 2001, John Di Lemme founded Di Lemme Development Group, Inc., a company known worldwide for its role in expanding the personal development industry. As President and CEO, John strives for excellence in every area of his business and believes that you must surround yourself with a like-minded team in order to stay on top of your game.
In addition to building a successful company, John has changed lives around the globe as an international, elite speaker that has spoken in over five hundred venues. Over the past fourteen years, he has shared the stage with the best of the best including Rich Devos, Denis Waitley, Jim Rohn, and Les Brown only to name a few. This is truly an amazing feat for someone that was clinically diagnosed as a stutterer at a very young age and told that he would never speak fluently. John’s teachings have also been featured on Fox Small Business, Inc. Magazine, CNBC, and in many other media outlets.
John truly believes that everyone needs personal development to reach their full potential in life, and his determination to reach all forms of media with his motivational messages has catapulted his career. John has produced over four hundred fifty products and is an accomplished author of thirteen books including his best-selling book, “47 Secrets of Extreme Customer Service.” As a High-End Business Consultant, Strategic Business Coach, and Small Business Expert, John’s students include doctors, lawyers, entrepreneurs, consultants, CEOs of million dollar companies, and various other occupations that are thriving in a so-called poor economy. John’s success with his students has made him one of the most highly sought after business coaches in the world.
John’s passion is to teach others how to live a champion life despite the label that society has placed on them. Through his books, audio/video materials, sold-out live seminars, numerous television interviews, intensive training boot camps, weekly tele-classes, Strategic Business Coaching, Closing & Marketing University, Millionaire Affirmation Academy, Billionaire Business Motivational Marketing Tip of the Day, and Lifestyle Freedom Club memberships, John has made success a reality for thousands worldwide.