Secret #8
I: Involvement
Doing direct mail campaigns once in a while is great. But you must do far more to build long-term business relationships. You must stay involved with your clients by communicating with them on a regu-lar, consistent basis. A key factor is to reward them for their business by sending them exclusive dis-count offers for past customers only. And always remember to send birthday cards and holiday cards to your clients. Nothing impresses people more than being remembered on special occasions. Another simple yet extraordinary idea is to include a handwritten note in each greeting card that you send out for your business. Mention something that’s specific to your clients. That way, they will truly feel valued by you.
Secret #9
O: Over-Delivering
When you go out of your way to show that you value a client, you’re over-delivering. And over-delivering is a key part of achieving success in business. I routinely over-deliver for my students, as I actively listen to what they want at my events. For example, they like when I invite guest speakers but want me to per-sonally conduct more teaching sessions at events. That’s why I’m going to speak on all three days of an upcoming Why Warrior Weekend event. On the first day, I’ll teach the ten life lessons that are detailed in my book, “10 Life Lessons on How to Find Your Why NOW & Achieve Ultimate Success.” On the second day, I’ll talk about affirmations and how to speak with power. And, on the third day, I’ll talk about closing and marketing. I’m going to speak on all three days because I want to satisfy my students. My stu-dents are my customers, and I believe in extreme customer satisfaction. That’s why I always try to over-deliver. You should over-deliver, too!
In September 2001, John Di Lemme founded Di Lemme Development Group, Inc., a company known worldwide for its role in expanding the personal development industry. As President and CEO, John strives for excellence in every area of his business and believes that you must surround yourself with a like-minded team in order to stay on top of your game.
In addition to building a successful company, John has changed lives around the globe as an international, elite speaker that has spoken in over five hundred venues. Over the past fourteen years, he has shared the stage with the best of the best including Rich Devos, Denis Waitley, Jim Rohn, and Les Brown only to name a few. This is truly an amazing feat for someone that was clinically diagnosed as a stutterer at a very young age and told that he would never speak fluently. John’s teachings have also been featured on Fox Small Business, Inc. Magazine, CNBC, and in many other media outlets.
John truly believes that everyone needs personal development to reach their full potential in life, and his determination to reach all forms of media with his motivational messages has catapulted his career. John has produced over four hundred fifty products and is an accomplished author of thirteen books including his best-selling book, “ABCs of Millionaire Marketing.” As a High-End Business Consultant, Strategic Business Coach, and Small Business Expert, John’s students include doctors, lawyers, entrepreneurs, consultants, CEOs of million dollar companies, and various other occupations that are thriving in a so-called poor economy. John’s success with his students has made him one of the most highly sought after business coaches in the world.
John’s passion is to teach others how to live a champion life despite the label that society has placed on them. Through his books, audio/video materials, sold-out live seminars, numerous television interviews, intensive training boot camps, weekly tele-classes, Strategic Business Coaching, Closing & Marketing University, Millionaire Affirmation Academy, Motivation Plus Marketing Podcast, and Lifestyle Freedom Club memberships, John has made success a reality for thousands worldwide.