If there is any argument against content marketing it would not be with it effectiveness but rather with the speed in which it works. This is NOT to say the benefits are not worth the effort but simply that this online marketing strategy does not work as quickly as pay per click. There are different strategies however you can use in conjunction with your content creation that will help 'accelerate' the speed with which you experience its considerable benefits.
Here are 3 strategies you can apply to any already existing quality content you have to help place it in front of people as opposed to waiting for them to find it.
Keyword Optimization
Choosing and using your keywords correctly within the text of any information you publish will help search engines find your information much quicker. By employing proper keyword optimization techniques you give yourself a better chance of being found in the search results by virtue of a higher ranking. In essence you are making it much easier for your information to be found online.
Use as Free Giveaway
By placing any information you create in the path of traffic you are already generating in the form of a free giveaway allows people quicker access to your information. By doing this you do not have to wait for it to be found but instead can 'offer' it to any traffic that is currently flowing to any of your sites.
Use Press Releases
Taking some of your best quality content and using it as a press release allows you to take advantage of a distribution channel that quickly circulates your information. Press release sites are excellent at 'broadcasting' any information you may have to a very large audience. Once again here we are placing your information in front of people as opposed to waiting for them to find it.
Content marketing is a very effective online marketing strategy whose only drawback may be that you do not normally experience the benefits overnight. Usually the standard online distribution channels rely more upon people 'finding' any quality content you produce. It is due to this that the strategy may take some time before you receive any benefits. There are certain approaches however you can apply to any of your already 'existing' content that can help place it in the path of people quicker. The 3 strategies suggested above serves to minimize the amount of time it may take from content creation to when it is actually viewed by people online. In doing so you will begin to experience the amazing benefits this marketing strategy offers in a much quicker fashion.
TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
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