What do you do every time you open your inbox and find zillions of marketing email material that has nothing to do with your life? Select all. Delete. Bulk email messages with boring subject lines and poor contents end up in trash. Readers simply browse through the subject lines and decide what to do with it.
They are aware of marketing on the internet plus the obvious threat of viruses, trojans and worms. Here are some of email marketing techniques that I hope will help you achieve your desired results. Effective email marketing starts with an attractive and compelling subject lines. It should express the needs and demands of people.
They will open your email if they find something interesting in it. Offer valuable information and interesting material and be creative. Avoid lengthy sentences as people find this boring. Subject lines should entice readers to open your email. You will get excellent results if you write something according to the interests or wants of your readers.
Identify their pain and focus on it. Do not write all the benefits of your product or services. This is known as direct email marketing. The classic problem and solution format works best all the time. Another important email marketing technique that most people forget is the strategic placement of the link to the website.
The URL of your website should appear early on your email. Do not bury it at the bottom of your letter. It’s like giving the reader extra effort in finding the link to your website. Make your letter long enough packed with useful information. Some people just put one or two paragraphs in their letters, afraid that people will not read if it’s more.
But the truth is readers will keep on reading if they can find valuable thoughts from it. Write with enthusiasm. Flat and monotonous letters spell disaster. Add a little attitude and give your letter its distinctive edge. Email marketers should be honest. Review your products or your services in your own words.
It is a common knowledge that marketers promote and praise their own products but honest and realistic reviews make a huge difference in email marketing. Never break their trust and do not underestimate them especially those you acquire from mass email marketing. Email marketing techniques vary. Some maybe applicable to a certain product or service and some may not.
Through time you can formulate your own email marketing technique. Aggressive email marketing techniques usually have a high tendency to break through the clutter. Find out what works for your product or for your service and perfect it.
Menno Spijkstra is a successful underground Internet Marketer who has been online for many years, selling his own products in many niches. Menno now decided to share his knowledge and experience through this site, AffiliateDistrict.com.