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Small Business Marketing Articles
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- Use the Power of Persistence to Dramatically Increase Sales and Profits - by Submitted on Jun 08, 2009 from Scott HallmanWe all have heard that in order to effectively sell in today’s intensely over competitive world, you (and your sales reps) must be persistent. The sad reality is very few businesses I have worked with (out of thousands) do this very well. Yet statistics show that the majority of sales happen ...
Views: 775 - Article Writing, Growing Your List and the Squeeze Page - by Submitted on Jun 07, 2009 from Jaynine HowardAre you a business owner wanting to grow your business? The answer is in your “list”. You can build your list by writing articles, blogs, and sending out a newsletter to promote your business. People buy from experts. Establish yourself as the expert in your niche by writing. Article writing is ...
Views: 1051(1 vote) - The Smarty Pants’ Top 10 Business Card Boo-Boo’s! - by Submitted on Jun 05, 2009 from Patricia SimoneauBusiness cards are the quintessential business-marketing tool. Whenever you go anywhere or have a conversation with anyone – about anything – you could be asked at any moment… “Do you have a business card?” Odds are the answer is ‘yes’. (And if not, it really should be!) Here’s the real ...
Views: 1766(1 vote) - Savvy Sales Letters That Sell Your Stuff - by Submitted on Aug 31, 2009 from Kelly BuckleyEffective communication is what gives you a voice in the world. Effective communicators can reach the highest office, as evidenced by our current sitting President of the United States. No matter what the political affiliation, most would agree he is a skilled communicator, who has the ability ...
Views: 899(1 vote) - 5 Keys to Successful Seminar Promotion - by Submitted on Jun 01, 2009 from Jenny HambyYou've booked a hotel meeting room and picked a seminar topic. Then it hits you: You have a lot of money on the line ... and no idea how to fill the seminar seats. Use these five tips to get started on the path of successful seminar promotion. 1. Target your best prospects. The world is a ...
Views: 14205(3 votes) - Home-Based Business Strategies to Project a Positive Image - by Submitted on May 31, 2009 from Lovie HobbsConfidence sells; it breeds success. Regardless of your occupation as a home-based business owner, always remember you are the product and you have to sell yourself. You have to project a confident image to the buyer. If, the buyer does not feel you have confident in yourself or your product, ...
Views: 1121 - Small Firms Urged to Get Fresh - by Submitted on May 30, 2009 from Tom WhitneySmall businesses trying to keep their heads above water in the recession should be prepared to refresh their offer to pull in more customers, according to marketing expert Fiona Blades, CEO of market research company, MESH Planning. “It's definitely a good time for firms to freshen up their ...
Views: 776 - 5 Ways to Get Unstuck in Your Marketing - Part 1 - by Submitted on May 28, 2009 from Karen ScharfAs a small business owner, it's highly likely that you're wearing many hats, and one of those hats happens to be Chief Marketing Officer. And I can tell you that I've met more than one entrepreneur who felt that was the hat that just doesn't quite fit. Most of our small business activities ...
Views: 655 - Viral Marketing Promotes Small Business - by Submitted on May 27, 2009 from Robert KruseNowadays, many Internet businesses are using an online marketing technique – viral marketing - to achieve success in their business. Viral marketing is the process of promoting small businesses using online media. It is one of the easiest and most powerful methods of getting customers. ...
Views: 621 - Small Business Owners: What You Ought to Know About Follow-Up to Prevent Your Business from Failing - by Submitted on May 25, 2009 from Lalitha BrahmaFollow-up may seem to be a boring topic for discussion, but in my personal, career and business experience, I have benefited immensely by making a simple follow up call or email or letter. One simple follow up email has helped my clients achieve phenomenal results, generated thousands of dollars ...
Views: 994 - Develop the Mindset for Success - by Submitted on Feb 11, 2011 from Peter GeorgeOur deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, "Who am I to be brilliant, gorgeous, talented, fabulous?" Actually, who are you not to be? - Marianne ...
Views: 978(9 votes) - How Any Business Can Use Viral Marketing to Boost Sales Cost Effectively - by Submitted on May 22, 2009 from Glen AndrewsDid you know that your customers or clients secretly gossip about your business to their friends, family and colleagues? It’s true, so why not make it good gossip. Viral Marketing can be low cost, easy and affordable for any small business to implement and receive exceptional results. Here’s ...
Views: 1668 - Marketing Your Massage Business at Events - by Submitted on Sep 01, 2009 from OneTouch MassageWhy should you market your massage business at events? The power of marketing your massage business at events like athletic meets, conventions, and trade shows is that you bring your services to potential clients instead of waiting for new clients to come to you. Traditional marketing and ...
Views: 1735(1 vote) - Small Business Virtual Receptionist - by Submitted on May 15, 2009 from John KinskeyVirtual receptionist is a smart choice for small business firms that cannot afford a live receptionist in their workplace. With its advanced facilities, this phone service lets you enjoy all the advantages of having a live phone answering person. Even if you are busy or on the move, you can ...
Views: 784 - Law of Attraction Marketing - Attract Your Ideal Clients When You Embrace Your Inner Helping Guru - by Submitted on May 13, 2009 from Suzanne EvansAs a solo coach building your practice and reaching the right people is about discovering your gift and embracing that it is not something you do, it is not your profession or your title, it is a gift. When you leverage your unique gift and embrace your inner helping guru you will move past ...
Views: 724 - Authentic Marketing – One Coach's Story from Confusion to Clarity - by Submitted on May 13, 2009 from Suzanne EvansI started coaching about two years ago as a result of wanting to do something new and different. I had thought that I was going to get my doctorate in psychology. I was applying to programs, but I quickly learned that that was a terrible mistake – not because someone shouldn't be a psychologist, ...
Views: 641 - How to Sell More of Your Crafts Now by Writing Articles - by Submitted on May 09, 2009 from Denise WillmsYour work-at-home craft business - it has the potential to become everything you ever wanted. It's an opportunity to use your talent and creativity to earn an income from home, or at least supplement your current income. You've put up a website. Gone to a few craft fairs. Handed out a freshly ...
Views: 773(1 vote) - Three Most Important Things When Beginning in Direct Sales - by Submitted on May 08, 2009 from Joshua HortonDirect Sales is a potent and lucrative business model. With no inventory cost, no shipping cost, no rent or lease, it has the lowest start up and overhead of any other business out there. This equals huge profit margins and income potential. So why, when the business model is so efficient, is ...
Views: 2836(3 votes) - Contract Bundling and Your Small Business - by Submitted on May 06, 2009 from Laura GuthrieAmong all the concerns small business owners have with government contracting, contract bundling rarely ever comes up in conversation. Part of the issue is that many business owners are only exposed to the negative stereotypes and don’t actually know about many of the real obstacles their ...
Views: 1042 - Tips for Marketing a Small Business - by Submitted on May 06, 2009 from Todd HicksIs starting your own small business a goal you possess? Do you already have your own small business but find yourself agonizing over how to market it and bring in a higher flow of traffic? Times are very tough and consumers are not as eager to buy or shop for things as they were previously; ...
Views: 819 - Ten Ways for Small Businesses to Cut Costs - by Submitted on Apr 30, 2009 from Alvah ParkerAs the economy shrinks businesses must think in terms of cost cutting. Business owners must start by looking at all costs. Finding ways to save money may be challenging but it will be important for surviving and thriving in a down economy. Here are 10 ideas that the Kiplinger Letter lists as ...
Views: 928 - If You're Not Having Fun, You're Not Doing it Right! - by Submitted on Apr 30, 2009 from Jennifer AllanWho says that your career can’t be profitable and a heck of a lot of fun? Not me. In fact, as a real estate broker and trainer, I proclaim that the more fun you have selling real estate, the more real estate you will sell! Okay, sure, that sounds nice, Jennifer, but what do you mean exactly? ...
Views: 4502 - Starting Small - by Submitted on Apr 27, 2009 from John AOVHow and why you can start your own business with little or no money by using sweat equity. Everyone Starts Off Broke I used to feel sorry for myself because I came from a limited background and I had no money. Then I found that nobody has any money. Everyone starts off broke. In fact, most ...
Views: 530 - Effective Search Engine Optimization Strategies for the Small Business Owner - by Submitted on Apr 25, 2009 from David PetersFor small business owners the Internet has proven to be extremely beneficial. Unlike traditional forms of advertising and marketing the Internet provides several advantages that help small businesses reach more potential customers. While traditional advertising requires organizations to spend ...
Views: 749 - Take Action! - by Submitted on Aug 05, 2009 from Laurie BornsteinRecently I found myself waiting for a delayed flight in Dallas and in the extra time I had, I went to the airport bookstore. While at the bookstore, I found a wonderful quote, it said, “ What we think, or what we know, or what we think we believe is in the end, of little consequence. The ...
Views: 944 - The 30-Second Speech: Can You Describe What You Do? - by Submitted on Aug 05, 2009 from Laurie BornsteinSomething I have all of my coaching clients do, no matter what coaching program we're working on, is to develop what Thomas Leonard called, "The Elevator Speech". What he meant by this statement was that you have 30 seconds to describe what you do in a way that is not only easy to understand but ...
Views: 9342(3 votes) - *** How Important is Budgeting for Small Businesses? - by Submitted on Apr 23, 2009 from Dr. Mary WatersBudgeting is an integral part of business so no matter what kind of business it is, you will need a good budget. You can consult with the accountant or the business manager on the previous year’s expenditures. You can also arrange a board meeting to discuss managing your sales and expenses by ...
Views: 13041(1 vote) - *** Different Small Business Opportunities Available Online - by Submitted on Apr 23, 2009 from Dr. Mary WatersBusiness is obviously a much better option than working on a regular job. On a regular job, you are compelled to spend at least nine hours a day and also obey the various rules and regulations, even though you do not like them. Now funding is the most important part of any business and it is ...
Views: 25793(3 votes) - 10 Ways to Protect Your Small Business - by Submitted on Apr 23, 2009 from Lisa MontanaroRegardless of what stage your business is in, chances are you can use some reminders of vital ways to protect your business. The following is a list of 10 ways to protect your business regardless of size, location, or stage of your business. Use it as a checklist to measure your business ...
Views: 940(2 votes) - Who is Your Ideal Client? - by Submitted on Aug 05, 2009 from Laurie BornsteinYou're probably thinking, "I know who my clients are, why do I need to determine who my Ideal Client is and why should I care?" Many of us, as we develop our businesses, find ourselves accepting any and all work that comes our way. Some of it pleasant, rewarding and fulfilling. And some it ...
Views: 1108 - Do You Know Why Your Clients Hire You? - by Submitted on Aug 05, 2009 from Laurie BornsteinYou're probably thinking, "Of course I do, they hire me because______". And you probably filled the blank with a description of your service. For example, a graphic designer might answer that question as follows: My clients hire me because they need help designing their materials. And while ...
Views: 982 - Create an Environment That Supports Success - by Submitted on Aug 05, 2009 from Laurie BornsteinWelcome to the world of working at home. The very lack of structure and a defined place to go to work can undermine our best efforts and intentions. Don’t get me wrong, working at home is a wonderful thing, you're in control of your schedule, you can dress casually…and yet….you may still find ...
Views: 877 - Are You Committed to Your Clients? - by Submitted on Aug 05, 2009 from Laurie BornsteinAre you committed to your clients? Seems like an obvious question with a simple answer-yes! But are you really committed? Do you ever find yourself resenting your clients? Maybe they call too often. Maybe they call at inconvenient times. Maybe they seem to make too many demands. Or, ...
Views: 873 - How to Organise Your Time to Start a Home Based Business - by Submitted on Apr 22, 2009 from Ludwina DautovicWith a growing family comes rising expenses. This makes you want to augment your regular income with a small business, particularly one you can run from the comforts of your home. For most women who already have so many hats to wear, this can be tough. Where do I find the time?! I can almost ...
Views: 901(2 votes) - Do you Tweet? Twitter Observations - by Submitted on Jun 20, 2011 from Lyn Prowse-BishopIf you don't understand what that title means, the answer is probably no! It seems that what started out as something a CNN journalist inaccurately described as "a place where teenagers were posting what they were doing throughout the day, from the cereal they were eating to the movies they were ...
Views: 1687(3 votes) - Twitter: How VAs Can Help - by Submitted on Jun 20, 2011 from Lyn Prowse-BishopAre you wanting to get on Twitter but are not sure if you have the time, energy or ability to use it effectively? A virtual assistant can help you get started - and keep going - on Twitter. This is a perfect 'back office' function you can outsource to your VA. Here are some of the things a ...
Views: 1536(4 votes) - *** Small Business Startup - Not Small in Earnings! - by Submitted on Apr 22, 2009 from Dr. Mary WatersWhat is small business Startup? Setting up a business is always a meticulous work that requires precise and detailed knowledge of all aspects. Every business that grows large at present was actually a small business in the past. A small business startup can take you to great heights if it is ...
Views: 12359(1 vote) - *** Small Business Marketing Tips – Effective Ways to Get Success! - by Submitted on Apr 22, 2009 from Dr. Mary WatersA proper marketing plan is the key to the success for any type of business. In a small business, it is even more challenging because the funds and the time are limited. The efficient use of the available budget along with a good strategy will take a small business a long way. The marketing plan ...
Views: 21509(5 votes) - Small Firms Must Research to Understand Recession Needs - by Submitted on Apr 21, 2009 from Tom WhitneySmall firms need to conduct market research if they are to keep up with customers’ changing attitudes and survive the recession, say marketing experts. Consumer mindsets are changing and small firms need to find out exactly how if they are not to be left behind, says marketing guru Stephen ...
Views: 626 - Small Firms Must Exploit Gaps in the Market - by Submitted on Apr 21, 2009 from Tom WhitneyIn a recession, the temptation is to sit tight, keep costs down and focus on your core market, but small firms should not be deterred from exploiting potential gaps in their sector, according to marketing experts. Common wisdom might suggest that a recession is not the best time to launch a ...
Views: 701 - Building a Solid Massage Therapy Business - by Submitted on Sep 01, 2009 from OneTouch MassageVenturing out on your own with a new massage business, or hoping to breathe new life into your established massage business? Whether you have a faithful client base or are still waiting for your first client, these tips will help you form a solid massage marketing plan for your business. Of ...
Views: 2703 - 10 Untruths About Internet Marketing - by Submitted on Apr 19, 2009 from Sheila Berg1. You will get rich quick. Marketing on the internet takes a lot of work. This is not a get rich quick scheme. Your success is entirely up to you. You get out what you put in it. 2. You won't make any money. Again you get out what you put in it. Your key to success is through consistency and ...
Views: 678 - *** Customer Service: Lessons Learned - by Submitted on Apr 14, 2009 from Mike McKinleyFor years I’ve been telling people how they can attend a mini-seminar every day. How? By watching what happens when they try to spend their money at other businesses. How many of you have felt like the enemy when you entered a place of business? Perhaps you walked in and the employees were ...
Views: 3155 - Secrets To Making The Leap Into 6-Figures (And High 6-Figures) - by Submitted on Apr 11, 2009 from Kendall SummerHawkThis fact may surprise you but it’s actually easier to make six figures than it is to make less. And once you’ve crossed into six figures it’s easier to make multiples of that magical number than it is to hover at its entry point. I know this can seem tough to believe right now, especially if ...
Views: 1099 - The Impact of Communications - Marketing, Business, Behavior and Culture - by Submitted on Apr 06, 2009 from Kym Moore,In order to comprehend the impact of communication within your organization, members must understand that this particular element of your marketing mix is used to deliver advertising messages and assist target audiences and customers to make purchases. Communication builds a relationship with ...
Views: 6964(1 vote) - Integrated Marketing Communications - 5 Primary Communication Tools - by Submitted on Apr 06, 2009 from Kym Moore,Communication is always one of the most important and vital strategic areas of an organization's success. You can have the best or most innovative products or services, but if your internal and external communications are weak, then the demand for your products or services raises a personal flag ...
Views: 29698(3 votes) - Small Business Planning - by Submitted on Mar 31, 2009 from todd capperSmall business is a wonderful way to achieve your dreams. Many people spend years thinking about being their own boss. Running your own company is an incredibly fulfilling achievement. There is nothing like the spirit of an entrepreneur. Major corporations may be the ones who deal with ...
Views: 517 - 7 Effective Steps For Reconstructing During the Recession - by Submitted on Mar 20, 2009 from Kym Moore,What type of letter grade can you give your overall business operations right now? An A, B, C, D, or F? Is this grade the same that you gave your business a year or two ago? At this point, everyone is practically worn out from discussing the perils of our current recession. It doesn't matter who ...
Views: 2301(1 vote) - Appointment Setting Cold Calling Scripts to Grow Your Small Business Sales - by Submitted on Mar 08, 2009 from Stephen CraineAppointment setting cold calling scripts will help you to make sales appointments that will benefit your small business by using a sales appointment process as a base for your call. If you are making sales appointments for your business now and getting it wrong, it’s costing you time and money, ...
Views: 13530(2 votes) - Email Marketing Tip - How To Avoid The Worst Email Marketing Mistakes - by Submitted on Mar 06, 2009 from Dean CaporellaMany small business owners choose to reach out to potential customers through email mailing lists. This is such an effective way of marketing because everyone has an email account. The fact of the matter is that most consumers are a lot more wary of emails than they were in the past. It is ...
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