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Small Business Marketing Articles
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- The Love Hate Relationship in Marketing - by Submitted on Jul 20, 2009 from Barbara DemarestLast year I was in Italy attending a conference and met another participant named Margie. After introducing myself as someone who coaches executives and entrepreneurs on how to take small do-able steps to expand their businesses, Margie started telling me how much she dislikes marketing herself ...
Views: 654 - *** What is Marketing? - by Submitted on Jul 20, 2009 from Joe BavoneseMarketing is a loaded word. Some would even say a 'dirty' word! According to a recent study, we in the 21st century are bombarded with over 3000 commercial messages a day. We try to avoid it, mute it or delete it. Some say consumerism and the commercialization of life is the greatest scourge of ...
Views: 1714(6 votes) - Save Up to 50% on Your Advertising Costs with Co-op Advertising Funds - by Submitted on Jul 20, 2009 from Jim WallertIf your small business buys inventory, products or equipment that you resell or use in providing your products and/or services, you may be able to save up to 50% on your advertising costs by using available co-op advertising funds. Co-op advertising is a cost sharing program between a ...
Views: 1151(2 votes) - 15 Ways to Use Assessments to Attract Customers and Help Your Clients - by Submitted on Jul 18, 2009 from Kathy SparksAssessments are being used in a variety of ways by coaches, career professionals, employment executives, in the health and fitness industries, and even to test employees’ knowledge about the jobs they are doing. Jobs like customer service, software knowledge, hardware knowledge, management ...
Views: 1875 - Small Business Marketing: The Truth About Building a Referral Based Business - by Submitted on Jul 16, 2009 from Larry FergusonDuring the first five years of my business, I lived and died for referrals. I would do anything to get a referral because everybody was telling me that was the best way to get business. I read about this multiple marketing books and heard about it from several highly-successful speakers. It ...
Views: 670(2 votes) - Building a Consulting Practice: How to Avoid the Cash Flow Roller Coaster Ride - by Submitted on Jul 16, 2009 from Larry FergusonAbout three months after I left my internal consultant job to start my full-time consulting practice, I remember meeting a consultant who had worked with our consulting/training department. For over three years, he served as a coach and mentor to our group. As if it was just yesterday, I ...
Views: 727(1 vote) - Small Business Owners Need a Board of Directors Too: Who's on Your Team? - by Submitted on Jul 15, 2009 from Jaynine HowardAre you a small business owner? Do you try to do everything yourself? Are you becoming a master of a trades and expert of none? Do you have family and friends trying to tell you how to run your business? If you answer YES to these questions, I want you to STOP doing what you are doing and ...
Views: 1063(1 vote) - How to Make Your E-Book Famous - by Submitted on Jul 15, 2009 from Carlos LadeiraI can't think of an easier way to change your career, your bottom line and even your life than by publishing a book. You might be asking how a book can change my life. Will it make me more attractive to my clients? Will it give my career the boost its been needing? Will I be viewed as an ...
Views: 977(1 vote) - Some Solo Ads Scream DELETE ME - by Submitted on Jul 15, 2009 from Adrian JockIf you want to improve the results of your solo ads advertising campaigns, then try to understand the reasons that make the readers click quickly on that button hated by all email marketers: DELETE. The purpose of this article is to help you discover such reasons ... During the last hours ...
Views: 2219(4 votes) - Building Email Lists a Better Way - by Submitted on Jul 13, 2009 from John OsgoodThe world of Internet business is growing very quickly these days, therefore, online marketers need to focus in on ways that will eventually result in the long term success of their business. So aside from the usual routine of creating a product, designing a website, optimizing the site for ...
Views: 707(1 vote) - 10 Steps for Taking Advantage of Technology to Grow Your Practice - by Submitted on Mar 01, 2021 from Dr Rick GoodmanIt is more important than ever before that our businesses embrace technology if we want to grow during this down economic time. Many business owners and corporations look for that one key idea or system that's going to take their business to the next level. However, it's been my experience ...
Views: 4114(1 vote) - The Essence of Attraction Marketing - by Submitted on Jul 08, 2009 from Toki ToverAttraction marketing is about one thing and one thing only becoming the Hunted instead of the Hunter. How many times have you chased people around trying to get them to join your business? How many times have you been chased around by utterly desperate people looking for their next ...
Views: 821 - Opt in Email Campaigns - by Submitted on Jul 07, 2009 from John OsgoodSo you have an opt-in list. That’s great! As you continue to build a mailing list, you will be communicating with your clients and prospects regularly to send them offers and updates on just about anything and everything – your product or service, your company, your new blog, new head of ...
Views: 914 - Five Reasons Why Participating in Social Media is Non-Negotiable for Entrepreneurs - by Submitted on Jul 07, 2009 from Rebecca ZwarOnce upon a time calling long distance wasn’t feasible for the average Joe, dinosaurs roamed the earth, women couldn’t vote and there was no Internet. It’s hard to believe there was a time before Google, but indeed there was. It seems like only yesterday that business owners were being ...
Views: 1101 - Social Media Stragedy Necessary for Small Business Marketing - by Submitted on Jul 05, 2009 from Usher CraneNowadays, it has become extremely difficult to achieve any measure of success for important keyword phrases without the use of social media. Though Search engine optimization has changed dramatically over the past few years and social media are late comers, search engine optimization and social ...
Views: 1103 - You and Your Business: Do You Have a Mission Statement? - by Submitted on Jun 30, 2009 from Jaynine HowardWhy are you in business? What problems do you solve for the consumer? Do you have ethical standards? Where is your moral compass pointing? When was the last time you reviewed your Mission Statement? Do you even have a Mission Statement? A Mission Statement is not just for business owners. ...
Views: 1124 - Keeping Your Email List Clean - by Submitted on Jun 29, 2009 from John OsgoodSo you think you have a targeted mailing list, a great offer and a compelling call to action? All the elements of successful email marketing depend on one factor -- having valid email addresses on your list. If you have already started building your mailing list, make sure you have valid ...
Views: 708 - *** Effective Marketing Tips - How to Find Customers in Any Economy - by Submitted on Jun 23, 2009 from Paul KeetchAre you worried that your business is going to suffer because of the current economy? In this article you'll learn how to find customers in any economy by following a few simple steps... It's true - In a slumping economy consumers are spending less. But that doesn't mean they've stopped ...
Views: 1327 - *** Effective Marketing Tips - How to Use LinkedIn to Market Yourself Online - by Submitted on Jun 23, 2009 from Paul KeetchAre you curious about how to effectively use your LinkedIn profile to market yourself more effectively online? By the end of this article you'll have 3 simple LinkedIn marketing strategies you can begin using immediately! LinkedIn Marketing Tip 1 - Include a Signature In Your ...
Views: 2670(2 votes) - NEVER Answer The ONE Question Prospects Always Ask (If You Want Clients) - by Submitted on Jun 22, 2009 from Fabienne FredricksonOne of the best things to do to quickly establish credibility, get massive exposure, and attract new clients, is speaking. Hands down. Whether you organize your own seminars on a regular basis to continually fill the pipeline (the way I did for years), or get booked for talks to “pre-formed” ...
Views: 703 - *** Effective Marketing Tips - 3 Tips to Inspire Word of Mouth (without Being Pushy) - by Submitted on Jun 15, 2009 from Paul KeetchSo you want to generate more word of mouth, but don't want to be pushy or "in your face" about it? Here's how... Everyone knows that the best form of advertising is word of mouth. The reason this is true is because the marketing message is coming, not from a "greedy company" but from a ...
Views: 1603(1 vote) - Small Business Marketing – A Different Look at Understanding Your Niche - by Submitted on Jun 09, 2009 from Suzanne EvansYou typically hear in many marketing circles that the first thing you need to do is identify your niche. This terminology of a ‘niche’ doesn’t work for me because it feels very much like, “Find a group of people to sell to.” I’ve found that a better way to identify these people is to ask, “Who ...
Views: 718 - Recession Proof Tips for Growing Your Business and Sales Fast - by Submitted on Jun 09, 2009 from Larry BenetAs most people wait for the sky to fall and listen to the doom and gloom that is in the news we just had our best week in the past year, and I have several of my friends whose businesses are actually up despite this crazy economy. I won’t kid you the past year has been tough, I have faced my ...
Views: 657 - Use the Power of Persistence to Dramatically Increase Sales and Profits - by Submitted on Jun 08, 2009 from Scott HallmanWe all have heard that in order to effectively sell in today’s intensely over competitive world, you (and your sales reps) must be persistent. The sad reality is very few businesses I have worked with (out of thousands) do this very well. Yet statistics show that the majority of sales happen ...
Views: 835 - Article Writing, Growing Your List and the Squeeze Page - by Submitted on Jun 07, 2009 from Jaynine HowardAre you a business owner wanting to grow your business? The answer is in your “list”. You can build your list by writing articles, blogs, and sending out a newsletter to promote your business. People buy from experts. Establish yourself as the expert in your niche by writing. Article writing is ...
Views: 1105(1 vote) - The Smarty Pants’ Top 10 Business Card Boo-Boo’s! - by Submitted on Jun 05, 2009 from Patricia SimoneauBusiness cards are the quintessential business-marketing tool. Whenever you go anywhere or have a conversation with anyone – about anything – you could be asked at any moment… “Do you have a business card?” Odds are the answer is ‘yes’. (And if not, it really should be!) Here’s the real ...
Views: 1837(1 vote) - Savvy Sales Letters That Sell Your Stuff - by Submitted on Aug 31, 2009 from Kelly BuckleyEffective communication is what gives you a voice in the world. Effective communicators can reach the highest office, as evidenced by our current sitting President of the United States. No matter what the political affiliation, most would agree he is a skilled communicator, who has the ability ...
Views: 962(1 vote) - 5 Keys to Successful Seminar Promotion - by Submitted on Jun 01, 2009 from Jenny HambyYou've booked a hotel meeting room and picked a seminar topic. Then it hits you: You have a lot of money on the line ... and no idea how to fill the seminar seats. Use these five tips to get started on the path of successful seminar promotion. 1. Target your best prospects. The world is a ...
Views: 14334(3 votes) - Home-Based Business Strategies to Project a Positive Image - by Submitted on May 31, 2009 from Lovie HobbsConfidence sells; it breeds success. Regardless of your occupation as a home-based business owner, always remember you are the product and you have to sell yourself. You have to project a confident image to the buyer. If, the buyer does not feel you have confident in yourself or your product, ...
Views: 1189 - Small Firms Urged to Get Fresh - by Submitted on May 30, 2009 from Tom WhitneySmall businesses trying to keep their heads above water in the recession should be prepared to refresh their offer to pull in more customers, according to marketing expert Fiona Blades, CEO of market research company, MESH Planning. “It's definitely a good time for firms to freshen up their ...
Views: 839 - 5 Ways to Get Unstuck in Your Marketing - Part 1 - by Submitted on May 28, 2009 from Karen ScharfAs a small business owner, it's highly likely that you're wearing many hats, and one of those hats happens to be Chief Marketing Officer. And I can tell you that I've met more than one entrepreneur who felt that was the hat that just doesn't quite fit. Most of our small business activities ...
Views: 702 - Viral Marketing Promotes Small Business - by Submitted on May 27, 2009 from Robert KruseNowadays, many Internet businesses are using an online marketing technique – viral marketing - to achieve success in their business. Viral marketing is the process of promoting small businesses using online media. It is one of the easiest and most powerful methods of getting customers. ...
Views: 658 - Small Business Owners: What You Ought to Know About Follow-Up to Prevent Your Business from Failing - by Submitted on May 25, 2009 from Lalitha BrahmaFollow-up may seem to be a boring topic for discussion, but in my personal, career and business experience, I have benefited immensely by making a simple follow up call or email or letter. One simple follow up email has helped my clients achieve phenomenal results, generated thousands of dollars ...
Views: 1084 - Develop the Mindset for Success - by Submitted on Feb 11, 2011 from Peter GeorgeOur deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, "Who am I to be brilliant, gorgeous, talented, fabulous?" Actually, who are you not to be? - Marianne ...
Views: 1094(9 votes) - How Any Business Can Use Viral Marketing to Boost Sales Cost Effectively - by Submitted on May 22, 2009 from Glen AndrewsDid you know that your customers or clients secretly gossip about your business to their friends, family and colleagues? It’s true, so why not make it good gossip. Viral Marketing can be low cost, easy and affordable for any small business to implement and receive exceptional results. Here’s ...
Views: 1797 - Marketing Your Massage Business at Events - by Submitted on Sep 01, 2009 from OneTouch MassageWhy should you market your massage business at events? The power of marketing your massage business at events like athletic meets, conventions, and trade shows is that you bring your services to potential clients instead of waiting for new clients to come to you. Traditional marketing and ...
Views: 1847(1 vote) - Small Business Virtual Receptionist - by Submitted on May 15, 2009 from John KinskeyVirtual receptionist is a smart choice for small business firms that cannot afford a live receptionist in their workplace. With its advanced facilities, this phone service lets you enjoy all the advantages of having a live phone answering person. Even if you are busy or on the move, you can ...
Views: 835 - Law of Attraction Marketing - Attract Your Ideal Clients When You Embrace Your Inner Helping Guru - by Submitted on May 13, 2009 from Suzanne EvansAs a solo coach building your practice and reaching the right people is about discovering your gift and embracing that it is not something you do, it is not your profession or your title, it is a gift. When you leverage your unique gift and embrace your inner helping guru you will move past ...
Views: 766 - Authentic Marketing – One Coach's Story from Confusion to Clarity - by Submitted on May 13, 2009 from Suzanne EvansI started coaching about two years ago as a result of wanting to do something new and different. I had thought that I was going to get my doctorate in psychology. I was applying to programs, but I quickly learned that that was a terrible mistake – not because someone shouldn't be a psychologist, ...
Views: 704 - How to Sell More of Your Crafts Now by Writing Articles - by Submitted on May 09, 2009 from Denise WillmsYour work-at-home craft business - it has the potential to become everything you ever wanted. It's an opportunity to use your talent and creativity to earn an income from home, or at least supplement your current income. You've put up a website. Gone to a few craft fairs. Handed out a freshly ...
Views: 849(1 vote) - Three Most Important Things When Beginning in Direct Sales - by Submitted on May 08, 2009 from Joshua HortonDirect Sales is a potent and lucrative business model. With no inventory cost, no shipping cost, no rent or lease, it has the lowest start up and overhead of any other business out there. This equals huge profit margins and income potential. So why, when the business model is so efficient, is ...
Views: 2909(3 votes) - Contract Bundling and Your Small Business - by Submitted on May 06, 2009 from Laura GuthrieAmong all the concerns small business owners have with government contracting, contract bundling rarely ever comes up in conversation. Part of the issue is that many business owners are only exposed to the negative stereotypes and don’t actually know about many of the real obstacles their ...
Views: 1123 - Tips for Marketing a Small Business - by Submitted on May 06, 2009 from Todd HicksIs starting your own small business a goal you possess? Do you already have your own small business but find yourself agonizing over how to market it and bring in a higher flow of traffic? Times are very tough and consumers are not as eager to buy or shop for things as they were previously; ...
Views: 907 - Ten Ways for Small Businesses to Cut Costs - by Submitted on Apr 30, 2009 from Alvah ParkerAs the economy shrinks businesses must think in terms of cost cutting. Business owners must start by looking at all costs. Finding ways to save money may be challenging but it will be important for surviving and thriving in a down economy. Here are 10 ideas that the Kiplinger Letter lists as ...
Views: 1002 - If You're Not Having Fun, You're Not Doing it Right! - by Submitted on Apr 30, 2009 from Jennifer AllanWho says that your career can’t be profitable and a heck of a lot of fun? Not me. In fact, as a real estate broker and trainer, I proclaim that the more fun you have selling real estate, the more real estate you will sell! Okay, sure, that sounds nice, Jennifer, but what do you mean exactly? ...
Views: 4599 - Starting Small - by Submitted on Apr 27, 2009 from John AOVHow and why you can start your own business with little or no money by using sweat equity. Everyone Starts Off Broke I used to feel sorry for myself because I came from a limited background and I had no money. Then I found that nobody has any money. Everyone starts off broke. In fact, most ...
Views: 581 - Effective Search Engine Optimization Strategies for the Small Business Owner - by Submitted on Apr 25, 2009 from David PetersFor small business owners the Internet has proven to be extremely beneficial. Unlike traditional forms of advertising and marketing the Internet provides several advantages that help small businesses reach more potential customers. While traditional advertising requires organizations to spend ...
Views: 806 - Take Action! - by Submitted on Aug 05, 2009 from Laurie BornsteinRecently I found myself waiting for a delayed flight in Dallas and in the extra time I had, I went to the airport bookstore. While at the bookstore, I found a wonderful quote, it said, “ What we think, or what we know, or what we think we believe is in the end, of little consequence. The ...
Views: 1038 - The 30-Second Speech: Can You Describe What You Do? - by Submitted on Aug 05, 2009 from Laurie BornsteinSomething I have all of my coaching clients do, no matter what coaching program we're working on, is to develop what Thomas Leonard called, "The Elevator Speech". What he meant by this statement was that you have 30 seconds to describe what you do in a way that is not only easy to understand but ...
Views: 9465(3 votes) - *** How Important is Budgeting for Small Businesses? - by Submitted on Apr 23, 2009 from Dr. Mary WatersBudgeting is an integral part of business so no matter what kind of business it is, you will need a good budget. You can consult with the accountant or the business manager on the previous year’s expenditures. You can also arrange a board meeting to discuss managing your sales and expenses by ...
Views: 13161(1 vote)