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Small Business Marketing Articles
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- *** How Important is Budgeting for Small Businesses? - by Submitted on Apr 23, 2009 from Dr. Mary WatersBudgeting is an integral part of business so no matter what kind of business it is, you will need a good budget. You can consult with the accountant or the business manager on the previous year’s expenditures. You can also arrange a board meeting to discuss managing your sales and expenses by ...
Views: 13163(1 vote) - *** Different Small Business Opportunities Available Online - by Submitted on Apr 23, 2009 from Dr. Mary WatersBusiness is obviously a much better option than working on a regular job. On a regular job, you are compelled to spend at least nine hours a day and also obey the various rules and regulations, even though you do not like them. Now funding is the most important part of any business and it is ...
Views: 25932(3 votes) - 10 Ways to Protect Your Small Business - by Submitted on Apr 23, 2009 from Lisa MontanaroRegardless of what stage your business is in, chances are you can use some reminders of vital ways to protect your business. The following is a list of 10 ways to protect your business regardless of size, location, or stage of your business. Use it as a checklist to measure your business ...
Views: 984(2 votes) - Who is Your Ideal Client? - by Submitted on Aug 05, 2009 from Laurie BornsteinYou're probably thinking, "I know who my clients are, why do I need to determine who my Ideal Client is and why should I care?" Many of us, as we develop our businesses, find ourselves accepting any and all work that comes our way. Some of it pleasant, rewarding and fulfilling. And some it ...
Views: 1197 - Do You Know Why Your Clients Hire You? - by Submitted on Aug 05, 2009 from Laurie BornsteinYou're probably thinking, "Of course I do, they hire me because______". And you probably filled the blank with a description of your service. For example, a graphic designer might answer that question as follows: My clients hire me because they need help designing their materials. And while ...
Views: 1063 - Create an Environment That Supports Success - by Submitted on Aug 05, 2009 from Laurie BornsteinWelcome to the world of working at home. The very lack of structure and a defined place to go to work can undermine our best efforts and intentions. Don’t get me wrong, working at home is a wonderful thing, you're in control of your schedule, you can dress casually…and yet….you may still find ...
Views: 961 - Are You Committed to Your Clients? - by Submitted on Aug 05, 2009 from Laurie BornsteinAre you committed to your clients? Seems like an obvious question with a simple answer-yes! But are you really committed? Do you ever find yourself resenting your clients? Maybe they call too often. Maybe they call at inconvenient times. Maybe they seem to make too many demands. Or, ...
Views: 957 - How to Organise Your Time to Start a Home Based Business - by Submitted on Apr 22, 2009 from Ludwina DautovicWith a growing family comes rising expenses. This makes you want to augment your regular income with a small business, particularly one you can run from the comforts of your home. For most women who already have so many hats to wear, this can be tough. Where do I find the time?! I can almost ...
Views: 962(2 votes) - Do you Tweet? Twitter Observations - by Submitted on Jun 20, 2011 from Lyn Prowse-BishopIf you don't understand what that title means, the answer is probably no! It seems that what started out as something a CNN journalist inaccurately described as "a place where teenagers were posting what they were doing throughout the day, from the cereal they were eating to the movies they were ...
Views: 1790(3 votes) - Twitter: How VAs Can Help - by Submitted on Jun 20, 2011 from Lyn Prowse-BishopAre you wanting to get on Twitter but are not sure if you have the time, energy or ability to use it effectively? A virtual assistant can help you get started - and keep going - on Twitter. This is a perfect 'back office' function you can outsource to your VA. Here are some of the things a ...
Views: 1645(4 votes) - *** Small Business Startup - Not Small in Earnings! - by Submitted on Apr 22, 2009 from Dr. Mary WatersWhat is small business Startup? Setting up a business is always a meticulous work that requires precise and detailed knowledge of all aspects. Every business that grows large at present was actually a small business in the past. A small business startup can take you to great heights if it is ...
Views: 12484(1 vote) - *** Small Business Marketing Tips – Effective Ways to Get Success! - by Submitted on Apr 22, 2009 from Dr. Mary WatersA proper marketing plan is the key to the success for any type of business. In a small business, it is even more challenging because the funds and the time are limited. The efficient use of the available budget along with a good strategy will take a small business a long way. The marketing plan ...
Views: 21628(5 votes) - Small Firms Must Research to Understand Recession Needs - by Submitted on Apr 21, 2009 from Tom WhitneySmall firms need to conduct market research if they are to keep up with customers’ changing attitudes and survive the recession, say marketing experts. Consumer mindsets are changing and small firms need to find out exactly how if they are not to be left behind, says marketing guru Stephen ...
Views: 683 - Small Firms Must Exploit Gaps in the Market - by Submitted on Apr 21, 2009 from Tom WhitneyIn a recession, the temptation is to sit tight, keep costs down and focus on your core market, but small firms should not be deterred from exploiting potential gaps in their sector, according to marketing experts. Common wisdom might suggest that a recession is not the best time to launch a ...
Views: 751 - Building a Solid Massage Therapy Business - by Submitted on Sep 01, 2009 from OneTouch MassageVenturing out on your own with a new massage business, or hoping to breathe new life into your established massage business? Whether you have a faithful client base or are still waiting for your first client, these tips will help you form a solid massage marketing plan for your business. Of ...
Views: 2813 - 10 Untruths About Internet Marketing - by Submitted on Apr 19, 2009 from Sheila Berg1. You will get rich quick. Marketing on the internet takes a lot of work. This is not a get rich quick scheme. Your success is entirely up to you. You get out what you put in it. 2. You won't make any money. Again you get out what you put in it. Your key to success is through consistency and ...
Views: 746 - *** Customer Service: Lessons Learned - by Submitted on Apr 14, 2009 from Mike McKinleyFor years I’ve been telling people how they can attend a mini-seminar every day. How? By watching what happens when they try to spend their money at other businesses. How many of you have felt like the enemy when you entered a place of business? Perhaps you walked in and the employees were ...
Views: 3283 - Secrets To Making The Leap Into 6-Figures (And High 6-Figures) - by Submitted on Apr 11, 2009 from Kendall SummerHawkThis fact may surprise you but it’s actually easier to make six figures than it is to make less. And once you’ve crossed into six figures it’s easier to make multiples of that magical number than it is to hover at its entry point. I know this can seem tough to believe right now, especially if ...
Views: 1169 - The Impact of Communications - Marketing, Business, Behavior and Culture - by Submitted on Apr 06, 2009 from Kym Moore,In order to comprehend the impact of communication within your organization, members must understand that this particular element of your marketing mix is used to deliver advertising messages and assist target audiences and customers to make purchases. Communication builds a relationship with ...
Views: 7095(1 vote) - Integrated Marketing Communications - 5 Primary Communication Tools - by Submitted on Apr 06, 2009 from Kym Moore,Communication is always one of the most important and vital strategic areas of an organization's success. You can have the best or most innovative products or services, but if your internal and external communications are weak, then the demand for your products or services raises a personal flag ...
Views: 29881(3 votes) - Small Business Planning - by Submitted on Mar 31, 2009 from todd capperSmall business is a wonderful way to achieve your dreams. Many people spend years thinking about being their own boss. Running your own company is an incredibly fulfilling achievement. There is nothing like the spirit of an entrepreneur. Major corporations may be the ones who deal with ...
Views: 572 - 7 Effective Steps For Reconstructing During the Recession - by Submitted on Mar 20, 2009 from Kym Moore,What type of letter grade can you give your overall business operations right now? An A, B, C, D, or F? Is this grade the same that you gave your business a year or two ago? At this point, everyone is practically worn out from discussing the perils of our current recession. It doesn't matter who ...
Views: 2421(1 vote) - Appointment Setting Cold Calling Scripts to Grow Your Small Business Sales - by Submitted on Mar 08, 2009 from Stephen CraineAppointment setting cold calling scripts will help you to make sales appointments that will benefit your small business by using a sales appointment process as a base for your call. If you are making sales appointments for your business now and getting it wrong, it’s costing you time and money, ...
Views: 13690(2 votes) - Email Marketing Tip - How To Avoid The Worst Email Marketing Mistakes - by Submitted on Mar 06, 2009 from Dean CaporellaMany small business owners choose to reach out to potential customers through email mailing lists. This is such an effective way of marketing because everyone has an email account. The fact of the matter is that most consumers are a lot more wary of emails than they were in the past. It is ...
Views: 1100 - Small Home Business On The Internet - Secrets To Succeeding With An Online Business - by Submitted on Mar 06, 2009 from Dean CaporellaIf you own a small home business on the internet you should treat it as you would treat any other business. Even if you are working part time on your Internet business, you should still treat it as if it was a full business. The only way to ensure that your internet business will be successful ...
Views: 1089 - Market Your Products on Comparison Shopping Engines - by Submitted on Feb 26, 2009 from Arpana TiwariIn this economy, where people are flocking to discount stores and deal sites, your presence on comparison shopping sites is very critical to advertise your products and drive qualified buyers to your site. Here are some tips on optimizing your product feeds for comparison shopping engines. * ...
Views: 740 - The Power of Thank You - by Submitted on Feb 25, 2009 from Rodger PriceThree Simple Steps to Increase Your Profits As my daughter approaches seven years of age, I gently remind her daily to watch her manners. I tell her to ask for things with a please at the end of her sentence. I prod her to say thank you to the family member who brings her dinner, to the person ...
Views: 1014 - Tips for Selling Back of the Room, Platinum Style - by Submitted on Feb 25, 2009 from Kendall SummerHawkOne of the best ways to get your info products (such as CDs, workbooks, home study programs, etc.) into the hands of the people you want to help is by selling “back of the room” when you give a presentation. But, if you just mention your products at the end of your presentation and hope someone ...
Views: 764 - The Sure-Fire Way to Attract More Clients - by Submitted on Feb 11, 2011 from Peter GeorgeAs self-employed professionals, we are often looking for a brilliant marketing strategy to implement ... searching for the remarkable tactic that results in tremendous returns ... the latest and the greatest of these that give us all the business we can handle. Well, you can stop! There are no ...
Views: 1108(10 votes) - Hi, Remember Me? - by Submitted on Feb 19, 2009 from Louise Barnes-JohnstonSometimes we can get so engrossed looking for new clients that we forget to stay in touch with those we already have! If that sounds ridiculous, when was the last time you spoke to your past and present clients? Just as you put in a place a follow up system to market to prospective clients ...
Views: 657 - Good At What You Do But Afraid to Sell? - by Submitted on Feb 03, 2009 from RAJA HIREKERIf you are a coach consultant or service professional and feel that you and your service isn't conveyed in the best possible light... that your true self and what you can do for others is not represented in the absolute best way possible... then you're stopping yourself short and cheating the ...
Views: 1085 - Your Business Can Take Off in an Economic Slowdown - by Submitted on Aug 21, 2009 from John KilbrideAre you concerned about the current economic climate? If you own or are starting a business then of course you are, and so are your potential customers. That’s why it’s so critical to optimize your marketing dollars right now so you are prepared to weather the storm throughout 2009 ...
Views: 1332 - Small Businesses Owners - Need An Office To Lease But Can't Afford One? - by Submitted on Jan 22, 2009 from Kym Moore,There are new and existing businesses that need a physical office front, but incurring the expense of leasing an office space can put a strain on their budget. Some businesses are not zoned to run their operations from home and maintaining a professional image is a must. So what do you do about ...
Views: 1664(1 vote) - 7 Key Things to "Know" Before Desperation Leads to Victimization - by Submitted on Jan 19, 2009 from Kym Moore,During desperate times, desperate people do desperate things! The recession and current state of our economy, has seen a resurgence of many past schemes and the creation of new, savvier scams. Sadly, it is also revealing how so many people, especially those experiencing financial duress, are ...
Views: 3784(1 vote) - Get Your Name and Message in the Media in Five Steps - by Submitted on Jan 16, 2009 from George TorokImagine the media talking about you. That builds your visibility, credibility and perception of expertise. Whether you call this promotion, public relations or publicity, remember two important points: 1. It is free. Well nothing is free - you pay in time and effort. 2. We believe more what ...
Views: 941 - Small Businesses: 4 Errors That Made the Early Bird Miss the Worm - by Submitted on Dec 30, 2008 from Kym Moore,Are you familiar with that old cliche “The Early Bird Gets the Worm?” Typically this passage means that success will come to those who make the effort to prepare adequately and follow through effectively. Many businesses have taken advantage of this slogan by offering “value ...
Views: 1366(1 vote) - Top 5 Tips to Avoid Affiliate Marketing Disaster - by Submitted on Dec 28, 2008 from Cherie AngBecause affiliate marketing continues to have a high flunk rate it should make you want to step back and analyze what accomplished people are doing. One way to do that is to consider things that do not work when it comes to affiliate marketing. Here are my top five tips to assist you avoid ...
Views: 708 - What Do Small Business Owners Really Want? - by Submitted on Dec 28, 2008 from Lorraine PirihiWe had an overwhelming response to the survey we recently sent out to our database. They were asked for feedback on what their key challenges were and what they wanted to know about being more productive and profitable. Here's just a few comments we received: • How do I motivate ...
Views: 981 - Just Do It and Reap the Rewards - by Submitted on Feb 11, 2011 from Peter GeorgeSome of your greatest opportunities are ahead of you, although some may not seem possible, at this time. To achieve them, all you have to do is decide to try ... to take the first step ... to put something into motion ... to just do it. There's a reason why Nike chose "Just Do It" as its ...
Views: 1058(3 votes) - The Best Way to Approach New Clients - by Submitted on Nov 10, 2008 from Stephanie WardAs a business owner you know the kinds of clients you want. Why not go one step further and make a list of actual companies you would like to have as clients? Then, get clear about who it is you want to contact within each company. What position does the person hold? Is it the owner? Is it ...
Views: 8532(1 vote) - 7 Ways to Maximize Your Valuable Give Away - by Submitted on Nov 10, 2008 from Stephanie WardThe best way for people to get to know you, and find out how your business can help them, is to offer a complimentary sample of valuable information. This can be something written, like a special report, or valuable audio tips. If you don’t already have a valuable give away, then please read ...
Views: 1291 - Military And Veterans Small Business Options - by Submitted on Oct 28, 2008 from Victor BrettWhen I’m not running my own business, writing articles about business, speaking to groups and organizations about business, or consulting with companies who want my advice about the running of their business, I teach a weekly class on the subject of (care to guess?) starting and running a ...
Views: 1143 - How To Get Your Keywords To Bring You Subscribers, Hot Prospects And Buyers. - by Submitted on Oct 25, 2008 from A EasleyIf you are an affiliate, you need lots of targeted traffic, people who are looking for what you have to offer. One of the fastest ways to get subscribers, hot prospect and buyers to your website is by pay per click marketing. The top ranking affiliates can make six figures a year without any ...
Views: 662 - The Benefits Of Buying Wholesale Closeouts And Liquidation Merchandise - by Submitted on Oct 24, 2008 from Richard RiveraOver the past few months, we are continuously alarmed by the drop of the US Stock Market and the economy of various countries across the globe. Nations after nations have declared economic recession, thus leaving us ordinary people in doubt and in fear not just of our future but also of our ...
Views: 2813 - The Ups And Downs Of Selling - by Submitted on Oct 23, 2008 from Jim MeisenheimerThe ups and downs of selling are a little like the ups and downs on Wall Street. The headline in last Friday's Wall Street Journal said "Market's 7-Day Rout Leaves U.S. Reeling." What a difference a weekend can make. Today's Wall Street Journal front-page article said "Dow Takes Giant Leap As ...
Views: 823 - Salon Supply Basics: Towels & Appointment Books - by Submitted on Oct 13, 2008 from Mike SmithThere are various types of salon supplies. Salon Appointment Books affect the efficiency with which the salon is run while salon towels affect the customer experience to a great extent. Let us take a closer look at these two basic salon supplies. Salon Appointment Books Salon appointment books ...
Views: 1352 - 180 Days To Greatness Marketing Challenge - by Submitted on Oct 11, 2008 from carlos alstonNow here's something perhaps you don't normally see: A Real Dose Of Intense Marketing For The Next 180- 200 Days. Hi, this is Carlos. I'm part of a group of 25 regular folks working on a marketing plan/strategy for an incredible marketing experiment. Its risky. Our butts are on the line and ...
Views: 796 - Understanding The Importance Of Pine Nut - by Submitted on Oct 06, 2008 from Mahendra SinghPine nut can be basically considered as an appetite suppressant and a natural way of preventing overeating habit. Pine nuts are being consumed as part of people’s diet since ancient Greek and the Roman era. In Portugal, the larger section of the forest area is dominated by wild pine trees. ...
Views: 979 - Bring Jobs Back To America - by Submitted on Sep 30, 2008 from Lanky LevyAmerica has become a dust bowl, reminiscent of John Steinbeck's "Grapes of Wrath" where farmers left their devastated drought stricken farms to look west for work. Today's unemployment has reached a staggering 600,000 and growing. The meltdown on Wall Street and the inability of small ...
Views: 3320(2 votes) - Excellent Technique Of Article Writing-Word Stemming - by Submitted on Sep 25, 2008 from Anil KumarseptIf you are writing articles to help your home based trade, there is a technique you will be glad to turn out to be skilled at about. It's called word stemming. The 'stem' is typically the first part of a word. The usual 'stemming' approach is where you add poles apart endings to a word stem ...
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