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- The Benefits Of The Postcard Campaign - by Submitted on May 05, 2008 from Barbara SpagnolaMost of us think of postcards as something we send to our friends and relatives while we are away on vacation. But this communication piece is now favored by many businesses as well. Using postcards as a part of your overall marketing plan is the simplest and most cost effective method for ...
Views: 798 - When To Use A Press Release - by Submitted on Apr 30, 2008 from Barbara SpagnolaAfter two grueling years, you finally finished and self published your book. How will anyone find out about it? Your volunteer organization needs more volunteers to attend the annual beach clean-up Saturday. How to do you get the word out to everyone in the community when you don¡¦t ...
Views: 812 - Planning Your Postcard Campaign - by Submitted on Apr 29, 2008 from Barbara SpagnolaPlanning is the key to a successful postcard campaign. There are a number of questions you need to ask yourself beforehand. Your answers will help drive your campaign to success. What do you hope to achieve from your postcard campaign? Do you want more sales, brand awareness or do you want to ...
Views: 736 - Don’t Get “Duped” On eBay - by Submitted on Apr 27, 2008 from Bruce MoilanOnline shopping, eBay included, is a fairly safe practice. In fact, some argue that online shopping is safer than shopping in a brick and mortar store. The majority of purchases online take place without any fraudulent claims. However, some fraudulent activities do still take place. Efforts ...
Views: 601 - Describing Items You Are Selling On eBay - by Submitted on Apr 27, 2008 from Bruce MoilanNext to the photo that you provide for your buyer, the next most important tool you give to your buyers is the written description of the item you are selling. If you really go through the auction listings for any popular selling item you will start to see that many of the descriptions for the ...
Views: 1143 - Building Feedback On eBay - by Submitted on Apr 27, 2008 from Bruce MoilanIf you’ve been wandering the nooks and crannies of eBay you’ve probably taken a minute or two to compare yourself to a few other eBayers and their respective profiles. You may have asked yourself the magic question, “What do those other sellers have that I don’t have?” Let’s take a quick look. ...
Views: 574 - Auction Timing On eBay - by Submitted on Apr 27, 2008 from Bruce MoilanLet us suppose that you have a product that has only come up for auction a few times in the history of on–line auctions. Let us further suppose that there is a marketplace filled with no fewer than 1000 active, willing and desirous potential buyers who have waited for the opportunity to ...
Views: 569 - Repeat Mailings for More Business - by Submitted on Apr 24, 2008 from Barbara SpagnolaHave you noticed that sometimes you receive a postcard from a company every month or every quarter for a year? You ask yourself, “Why are they doing this? I don’t need this now.” Here is an example of how repetitive mailings are very effective. Our example is that of a ...
Views: 793 - Publicity is Priceless! - by Submitted on Apr 23, 2008 from Barbara SpagnolaHow do newspapers, magazines, television and radio stations get their news? How can they possibly know about Silicon Valley’s latest product; the promotion of Bob Smith at the Acme Company; the results of experiments conducted at Rutgers; a new book published by an unknown author or the ...
Views: 675 - Web Designing Basics Know-How - by Submitted on Apr 20, 2008 from Alberd CruzLong back in 1906, Vilfredo Pareto created an arithmetical formula to describe the not so equal allocation of wealth in his country; he figured out that 20% of the people owned 80% of the wealth. So what does Pareto have to do with web design? The 80/20 has since evolved into a proven ...
Views: 600 - Five Tips On Small Business Insurance - by Submitted on Apr 11, 2008 from Christy MyerThe small business entrepreneurs need security against their investment in the business because there are several risk factors in the business and normally the small business entrepreneurs are always in scare of financial resources. Normally they are using capital through various business loans ...
Views: 784 - *** How to Draw in the Masses to your Product... Web Site Marketing - by Submitted on Apr 08, 2008 from Dawn AbrahamOne of the most important aspects of your business is your web site marketing. If you think people aren't making a snap judgment on who you are and what you have to offer by looking at your web site you would be surprised! In the twenty first century your web site is your brochure and much ...
Views: 2058 - 10 Free Ways To Increase Web Site Traffic - by Submitted on Apr 02, 2008 from Joseph NyamacheOnce a site owner puts up a site or blog, they will think of ways to increase web site traffic to their website, store, blog or lens. There are tons of ways to increase your web site traffic. Numerous articles have already been written, various techniques tested and weird suggestions put ...
Views: 807 - Automotive And Diagnostic Equipment Financing - by Submitted on Mar 31, 2008 from Chris FletcherAutomotive tools are highly specialized in nature. Many a time a particular automotive tool serves only a single purpose. Therefore it is essential to have a set of automotive tools in order to avoid any interruptions in the business. However the automotive tool set is extremely expensive. At ...
Views: 813 - The Seven Commandments Of Flyer Printing: What You Need To Know - by Submitted on Mar 24, 2008 from John MahoneyA great flyer never fails to amaze and excite the customer. Even several weeks later the customer will remember your brand and what you are offering. If you truly want to stand apart from the competition, it is essential to know a few things about flyer printing. 1.No black and white flyer ...
Views: 578 - Learn To Target Market the Right Way or Fail Miserably! - by Submitted on Mar 17, 2008 from Debbie FloydThere are literally millions of people looking for financial freedom in a home based business. Why do so many of these businesses fail? There are thousands of dollars and countless hours invested by these future entrepreneurs and they're failing miserably. What are they doing wrong? What are ...
Views: 570 - 5 Ways To Make Money By Blogging - by Submitted on Mar 16, 2008 from craig andrewsSo you want to join the blogging revolution and make tons of money by blogging. But you don't know how to generate the cash. Well, today is your lucky day as I will tell you ways to make money by blogging. Now remember not everybody that writes a blog does it for the money or should I say the ...
Views: 764 - Self Employment Marketing Plan: 4 Tips To Fine-Tune Your Niche Marketing - by Submitted on Mar 10, 2008 from Terri ZwierzynskiBefore you can have clients, you need to have prospects -- that's what marketing is all about. If your marketing isn't attracting the kind of people you'd like to be working with, it's like pushing a rope -- you are trying to sell them something they don't need, and they are looking for ...
Views: 1335 - Book Review: Guerilla Marketing - by Submitted on Mar 06, 2008 from Stephanie OuelletteThis book review is part of a series that covers the topic of Small Business Marketing. Small Business Marketing is the skillsets and techniques required for success in regards to general marketing purposes, but honed to focus on small-sized businesses. Dawn Abraham is the Official Guide to ...
Views: 651 - Book Review: Ultimate Guide to Google Adwords - by Submitted on Mar 06, 2008 from Stephanie OuelletteThis book review is part of a series that covers the topic of Small Business Marketing. Small Business Marketing is the skillsets and techniques required for success in regards to general marketing purposes, but honed to focus on small-sized businesses. Dawn Abraham is the Official Guide to ...
Views: 768 - Book Review: 101 Ways to Promote Your Website - by Submitted on Mar 06, 2008 from Stephanie OuelletteThis book review is part of a series that covers the topic of Small Business Marketing. Small Business Marketing is the skillsets and techniques required for success in regards to general marketing purposes, but honed to focus on small-sized businesses. Dawn Abraham is the Official Guide to ...
Views: 715 - Book Review: The Long Tail - by Submitted on Mar 06, 2008 from Stephanie OuelletteThis book review is part of a series that covers the topic of Small Business Marketing. Small Business Marketing is the skillsets and techniques required for success in regards to general marketing purposes, but honed to focus on small-sized businesses. Dawn Abraham is the Official Guide to ...
Views: 783 - Book Review: The Tipping Point - by Submitted on Mar 06, 2008 from Stephanie OuelletteThis book review is part of a series that covers the topic of Small Business Marketing. Small Business Marketing is the skillsets and techniques required for success in regards to general marketing purposes, but honed to focus on small-sized businesses. Dawn Abraham is the Official Guide to ...
Views: 738 - The Most Important Question For Marketing Your Business - by Submitted on Mar 04, 2008 from Sandy GerouxConsider this question: "Would you recommend my service/product/person to a friend?" Some experts believe the above question is the only one that matters when building your business through the effective use of customer referrals and repeat business. They're partially right... If you're ...
Views: 1085 - New Online Scheduling Software TotalView WebStation - by Submitted on Mar 03, 2008 from Remy NaThe TotalView WebStation programmes is developed by IEX Corporation, a sub-division of NICE Systems Ltd. The programme has been designed to give call centre agents and supervisors access to work schedules and work targets through their own web browsers. It is even possible for agents to trade ...
Views: 1780 - How TotalView Outsource Manager Helps Contact Centers Manage Outsourcing - by Submitted on Mar 03, 2008 from Remy NaIn recent years, it has been common for call centres to move their operations overseas as a result of cheaper services and other business needs. However, some companies have found that although they are saving money, the service quality has seriously decreased and many customers are not happy. ...
Views: 612 - Promote Your Blog With An Article Directory - by Submitted on Mar 02, 2008 from craig andrewsHave you ever plugged a topic in a search engine and found the results brought you to an article in an article directory? If so, then you probably realize the value of these directories so why not get into the game yourself? Article directories remain one of the most valuable resources on the ...
Views: 951 - Definition: Guerilla Marketing - by Submitted on Feb 28, 2008 from Stephanie Ouellette"Guerrilla Marketing" was coined by Jay Conrad Levinson in his popular 1984 book Guerrilla Marketing, as an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. The term has since entered the popular vocabulary to ...
Views: 3986 - Definition: Internet Marketing for a Small Business - by Submitted on Feb 28, 2008 from Stephanie OuelletteOne great way to market your small business online is through banner ads. A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them ...
Views: 805 - Definition: Marketing a Small Business Online - by Submitted on Feb 27, 2008 from Stephanie OuelletteInternet marketing, also referred to as online marketing or Emarketing, is the marketing of products or services over the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of ...
Views: 765 - Definition: Niche Marketing - by Submitted on Feb 27, 2008 from Stephanie OuelletteA niche market is a focused targetable portion (subset) of a market sector. By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. A niche market may be thought of as a narrowly defined ...
Views: 2671 - Definition: Marketing Idea for Small Business - by Submitted on Feb 27, 2008 from Stephanie OuelletteA great way to market your small business is through Google AdWords. AdWords is Google's flagship advertising product and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, ...
Views: 2187 - 7-Key Questions To Ask Before Marketing Your Product Or Service - by Submitted on Feb 25, 2008 from Russ SmallWhen creating a new company, naming a product, or rolling out a service, the way that you brand the benefits can often make more of an impact than conveying any actual features. A good brand can motivate a target market in a desired way, in fact branding is often defined as a set of beliefs ...
Views: 1739 - Online Data Back-Up Services - by Submitted on Feb 24, 2008 from james larryYour data is highly valuable and critical to your business’s success. Since computers serve as store house for the company’s work, you will undoubtedly want to protect them to the best of your ability. Earlier, computer back-up procedures used to be highly demanding in terms of time, ...
Views: 840 - The Power Of Niche Marketing - by Submitted on Jun 20, 2011 from Lyn Prowse-BishopAs a successful Virtual Assistant, the question I am asked most frequently by new VAs is what is the one thing you wish you knew when you started. Without doubt, the answer is the power of niche marketing. When starting out, most new businesses try to be all things to all people. This just is ...
Views: 927(3 votes) - Multi Level Marketing Affiliate Program - by Submitted on Feb 21, 2008 from bruce barnesI'm talking Smokin' Hot leads here. Do not confuse these with the so-called "Hot" leads that your lead company is providing you with their bankruptcy-inducing prices. (Why do you COLD call if they are HOT leads?) Hmmmm. The primary reason people fail with multi-level marketing, affiliate ...
Views: 864 - Consumer Dept: The Good, The Bad And The UGgy - by Submitted on Feb 21, 2008 from Robert SheminThe word “debt” has as much appeal as the words, “tax audit, root canal and we have to talk.” Consumer credit card debt has become part of America’s fabric, skyrocketing from $8 billion in 1968 to $880 billion in 2006, according to the Federal Reserve Bank. To compound the problem, the average ...
Views: 722 - 5 Easy And Low Cost Ways To Promote Your Website -- Success Strategies Ezine - by Submitted on Feb 21, 2008 from Sandra Martini"Build it and they will come" is a phrase made popular by Kevin Costner and the movie "Field of Dreams". It may have worked for the movie, but flops when it comes to websites. Successful websites have several things in common, not the least of which is that they are marketed to the proper ...
Views: 806 - The Spiritual Entrepreneur - by Submitted on Sep 24, 2010 from Robert MorgenThe last couple of decades have seen an interesting evolution in the business world. Today we see people who create businesses in order to create positive change rather than going into business just to make money. We see people using the tools, cash flow and power that their business provides to ...
Views: 1387(1 vote) - Is Traditional Small Business Marketing Dead? - by Submitted on Feb 16, 2008 from Jimmy VeeIf you're like many small business owners and entrepreneurs today, you're not attracting new customers the way you should. There was a time when you could just buy a small ad, handout business cards at a networking event or mail a postcard and get clients. That's no longer the case. What ...
Views: 644 - How to Use Presentation Skills While Networking - by Submitted on Feb 05, 2010 from Marlene ChismBecause of your anxiety, you’ve missed everyone else’s introduction. You are focused on your own sense of incompetence regarding speaking in front of a crowd. You have three choices when faced with the daunting task of introducing yourself in front of forty people at a business ...
Views: 1676 - One Simple Way To Bring In Tons Of Business For Free - by Submitted on Feb 13, 2008 from Kathy AndrewsOne of the most cost-effective marketing tools available today is online newsletters. Your cost is your time. And after the first one is set up, the rest follow the same format which takes less time. If you prefer, you can begin with offline newsletters which are just as effective. ...
Views: 1047 - Local Business Search 2.0 - by Submitted on Feb 10, 2008 from Marshall TallmanThe web-world of small business has a handful of very valuable solutions for businesses and consumers alike. The internet has provided many opportunities for local businesses of all types to enhance their business through use of the internet. Businesses of all types us the internet to find ...
Views: 865 - ISO Certification - What's Mandatory And What's Not? - by Submitted on Feb 10, 2008 from Certification Standards.comAs a business considering an ISO certification, it is important to know which industries require certifications and in which instances compliance is an alternative. AS 9100 is the Aerospace Quality Management System. Its foundation is ISO 9000:2000, with additional requirements specific to ...
Views: 870 - Getting Started Selling Products Online Beginners Guide - by Submitted on Feb 10, 2008 from Edgar E. KneelLike most small businesses your products or store has little or no national brand recognition. So how can you sell products online amongst the millions of other websites? Let this article serve as a guide to start selling your products online. There are an endless supply of tips and tricks to ...
Views: 620 - ***What Do All the Most Successful People Have In Common? ...Mind Power! - by Submitted on Mar 14, 2011 from Dawn AbrahamHave you ever wondered if there was a common thread in all successful people? I have and through my own direct experience, I found that mind power is the number one reason why most people succeed at anything. One person that I was able to observe up close and personal was my ...
Views: 5624(2 votes) - Do You Know Your *Why* For Publishing An Ezine? -- Success Strategies Ezine - by Submitted on Feb 07, 2008 from Sandra MartiniI received the following question yesterday: "How do I get started publishing and marketing my ezine?" While the question is broad enough to warrant its own seminar, let's discuss the "How do I get started publishing?" question this week and the "marketing" of it next week. Before you start ...
Views: 691 - 4 Unconventional Ways To Market Your Ezine -- Success Strategies Ezine - by Submitted on Feb 06, 2008 from Sandra MartiniThere are hundreds of ways to market your ezine. Some are good, some are expensive and many are both. We've all heard of: * article marketing (effective if done right) * ezine advertising (can work) * Google Adwords (can be expensive) * purchasing lists (I don't recommend) * hosting ...
Views: 705 - The Top 5 Ways To Build A Quality Prospect List -- Success Strategies Ezine - by Submitted on Feb 05, 2008 from Sandra MartiniEvery time you turn around these days, people are telling you that you need to have "a big list". Is this true? "Yes. . .and no." Truth is, you must have a list of qualified prospects who relate to you AND who want to purchase the products and services you offer. Let's break that down. * ...
Views: 1053 - How To Keep The Cost Of New Customers Down - by Submitted on Jan 31, 2008 from George SierchioAcquiring new customers can be a very resource consuming task. But it is a must in every type of business even if you do a great job of keeping your current customers happy and continually buying from you. Some businesses must get new blood into the sales funnel on a grand scale such as those ...
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