A good and clear layout of your website is important. If the layout of your website does not appeal to the visitor or does not understand them correctly, then you will almost immediately lose your precious visitor to the competitor. The success of your website depends in part on how you have organized your website.
Below you will find 10 tips for search engine friendly website design, so you will come to know which web designers should take into account at the beginning of the web design process. Nowadays, the success of a website no longer depends solely on how beautiful a site is, but increasingly also on how friendly a website is for the search engines.
1. Choose a Responsive layout
Structure your website layout so that the navigation menu at the bottom of the html code, after the actual text of the page. If unavoidable can be an alternative to place some text containing many keywords (search terms) above the menu code, so that this text is first read by the search engines.
2. Focus on Heading
Headings are considered more important by search engines than the other text on the web page. To take advantage of this, it is important to use your keywords in the headings on the page. Since the header tags (h1, h2, h3,) are rather big, it can be useful to change the style for these tags using Cascading Style Sheets (CSS).
3. Titles and Descriptions
Each page must have a unique title and description, in which you use the keywords to describe the page content. Use a maximum of 65 characters for the title and no more than 320 characters for the description of a web page, to stay within the limits of most search engines.
4. No to Flash:
Do not use Flash if possible, especially for the navigation of the site. Flash can not be read by the search robots, so if you only use Flash for navigation, your pages will not be found. Full Flash websites are 'not done' if you want a good ranking with the search engines, because these are not legible for the search robots. If you really need to use Flash, try to limit it as much as possible (e.g. just the header) or use a different part of your website for keyword rich text.
5. Think twice about how best to use an image.
Use images that are relevant to the text on a page. Use the 'alt' description with relevant keywords that can be read by the search robots, as they can not read an image. Make sure your images are optimized for the web, so that good quality is maintained and the file gets smaller.
6. Avoid Heavy Images:
Do not just use images in your links or navigation. It is important to use text in the internal links on your website. Search robots can follow links with images, but attach more importance to text links.
7. Avoid using frames.
Some search engines can not index sites with frames at all. The search engines that can do this usually experience many problems and if a website with frames is not optimized for the search engines, the site will not even be indexed by these search engines.
8. Avoid Tables
Do not use tables for your site layout. A layout with tables requires a lot of code, so that the percentage of readable text falls on a page. There are search robots that experience difficulties to navigate through a site if the navigation structure is too complex. Use CSS (Cascading Style Sheets) for the layout of your site.
9. Make it Faster
Use separate Cascading Style Sheets and JavaScript files to reduce page size and make your site load faster. When using separate files, these must only be loaded once and then the cache of your browser will be used for the following pages. This allows the search engine to index your website faster, increasing your chances of a good ranking.
10. Uses standard HTML.
Software such as FrontPage or Dreamweaver will often add unnecessary scripting, making the page larger and more difficult to index. This software sometimes adds code that can not be read by the search engines, as a result of which the page and sometimes the entire website can not be indexed. If you have to use this kind of software, make sure that you have a good knowledge of HTML so that you can avoid or even remove that unnecessary code.
Would you like to have your own website? Then you need a design in the first place. Chilli Fruit Web Consulting has been specialized in developing and designing websites for more than ten years. They are specializes in building user plus SEO-friendly websites for small and large businesses.
Misty Jhones