Creating a great salon logo is super important to make a great first impression on your new customers. Logos are there to define your business and differentiate you from all the other salons out there. Salon logos and names are super important when it comes to branding your business.
It is almost as important as getting financing with one of the best loans for beauty salons.
The logo is your visual representation of your salon. It helps people to know your style and what they can get from your hair services.
For you to create the best logo, there are a couple of things you need to put into consideration.
You want to ensure that before you start getting your logo designed, you have an outline, called a Logo Brief of what you intend to achieve with your logo. Logo designers have to transform your goals and how you want your business to be seen by your potential customers. [
Here are the most important things you want to ensure that you have captured for logo designers. You want to use a platform that has several designers contesting so that you can pick the best logo that has the power to market your salon business.
Understand the purpose of your logo
As a business owner, you need to know the purpose of your logo.
What are you trying to communicate through the logo?
What do you want people to think everytime they see your logo?
Will new clients interested in my services be compelled to try out your business when they see your logo?
These are some of the questions that you need to ask yourself before you make a logo.
Make sure that you know what you want to communicate with your customers. One mistake that business owners make is using a logo that cannot create an impression of their company in their potential clients' minds.
Define your Salon Personality
Do you know your salon’s personality? You need to have a personality for your business that differentiates you from all the other businesses. Naming your salon
will show your personality, elegant, fun or trendy. For you to find your personality, you need to answer questions like:
What are the core beliefs and values in your business?
What was your mission when you started the business?
What do you do in the business that sets you apart from all the other businesses in the salon niche?
If a person asked you to describe your business in three words, what would you tell them?
What are the three words that you would want customers to describe your business?
What really makes you special?
When you are able to answer these questions with confidence, then you can proceed to give logo designers a clear and concise outline of what your brand is all about.
Find some Inspiration
When you realize that it's getting hard to come up with the features of your logo, why not involve your employees? You will be surprised by what your employees have in mind. If you are keen, select those who are motivated to work with you and engage them in your logo creation exercise. Let them come up with ideas of what they would like your business to be. You will be surprised by just how much these people want for your business. After all, you write their pay cheques.
Make a Mood Board
If writing down your logo ideas aren’t working, you can always create a mood board. With a mood board, you can use images and lighten up your mood. Use a board where you stick all the photos and images that best describe your business. Use only those images that make you feel positive and you connect with personally. Use all the images you can think of: could be logos, illustrations, other logos or graphics. Feel free to go with anything that floats your boat.
Get Some Inspiration from your Competitors
Its okay to take a look at your competitor's logo. Who knows, their logo could be good but missing an element that you can add in your own logo to capture more people. The only thing you are not supposed to do is copy their logo.
There is nothing more important than having a logo that defines your business. A logo is an advertisement tool that represents your business when you are not there.
About the Author: Marsha Kelly
Marsha Kelly sold her first business for more than a million dollars. She has shared hard-won experiences as a successful serial entrepreneur on her Best4Businesses blog, where she also regularly posts business tips, ideas and suggestions, as well as product reviews, for business readers. As a serial entrepreneur who has done "time" in corporate America, Marsha has learned what products and services really work well in business today. You can learn from her experiences to build your business.
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