Every small B2B organization should try their best to gain a social presence. Especially when we talk about Facebook, let me be clear that this social platform has over 2.2 billion users. That clearly indicates that you can’t ignore this social network if want to become a recognized brand.
Facebook provides many useful tools businesses can benefit from. A good Facebook presence enhances your level of engagement with your target audience, further leading to business growth. With many ways to advertise your B2B business on this social network, we’ve compiled a list of the best ones that every small business should consider.
•Create Your Business Page
If you want your brand to become recognized on Facebook, you need to first make a page for it. A Facebook business page is similar to what a typical user profile is. However, these pages are dedicated to representing a specific brand or business. On the other hand, pages don’t require people to become their friends. Instead, you invite people to follow and like your page for your posts to appear on their news feed.
•Regularly Submit Posts
Now that you have a dedicated business page for your B2B platform, you’ve got to do much more to engage your audience. The best way to start off is regularly posting. We advise that you start by posting at least once every day. However, that doesn’t mean you can post just about anything. Even if you post five updates daily, if your content is weak, I’m afraid all your posts will merely get ignored by your audience.
•Promote Your Page
In order to increase your reach and engagement, you need to promote your page. The first thing every causal Facebook page owner does is send invites to all their personal friends and family members. Once you are through with that, you need to use other tricks to increase your likes. To start off, you can join various groups and post about your business and its page.
Apart from that, you can also add your page’s link on your business card. Another effective way to increase traffic on your page is by adding the link on your email signature. Next time you work on email marketing, all your contacts will know that you are operational on Facebook as well.
•Use Facebook Adverts
As more and more businesses have started using Facebook as a marketing channel, this social platform has shown more concern towards those B2B companies who actually pay for ads. This tool allows you to boost your post’s reach and engagement by setting a budget. The results that this tool generates are exceptionally marvellous. Within a few days and a couple of hundred bucks, you can actually have thousands of likes and followers on your B2B Company’s page.
Wrap Up
If you are an international B2B buyer looking for quality Chinese suppliers to connect with, you need to focus on building your social presence. With Facebook’s help, you can easily promote your small business and make sure that your contact details end up with the right B2B supplier. Follow our useful tips to become a recognized international B2B buyer regardless of how new your business is.
Beatrice Mcgraw is a Digital Marketing Manager at international B2B marketplace - ExportHub. She has got some serious skills associated with ‘content creation’ and innovative digital marketing. Years of work in the B2B industry and passion for creative content led her to become a successful strategist, marketer and a deep seated blogger at the same time. Follow her on twitter @McgrawBeatrice.