How to Reduce Your Mobile App Churn Rate? What is Mobile App Churn Rate? Factors Contributing to Churn & Strategies to Reduce Them
What is Mobile App Churn Rate & Why Does it Matter?
Also known as the abandonment rate, an app's churn rate is the number of users who stop using an app over time or uninstall it. Typically, this metric is measured on the 1st day, 7th day, and 30th day after users first install the app.
App churn rate is the exact opposite of the retention rate as app retention shows user loyalty over time, and churn rate reveals when the number of users starts dropping.
Monitoring the mobile app churn rate helps understand whether you are spending too much on user retention but not getting the envisioned ROI from the user. You can efficiently improve user acquisition and revenue by identifying and rectifying the factors contributing to high churn rates.
To calculate the churn rate, you can use the following two formulas:
Churn rate = 1 - (# of monthly active users / # of monthly installs)
Churn rate = (Lost Customers รท Total Customers at the given time) x 100
Remember, having a negative churn rate is a positive result as it means the app has made more revenue from existing and new customers than it has lost through churn.
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I AM Megha khandelwal