***What’s Your Top 10? A Business Marketing Exercise

Refine Your List

Now that I have my list of attributes that makes ZOXpro.com different from other brain management systems, I want to further define what I know about each of these topics. I want to bring out the best in what each topic offers.

The best thing about all of these attributes is they have always been there and haven’t changed. They have stood the test of time.

Top 10

1. Invented by Richard Welch the founder, my Mentor: Richard Welch, my Mentor for over 17 years, invented Mental Photography from speed-reading in 1975. That’s over 30 years of research, development, and simplification, and creating a completely in-depth understanding of every nuance the product holds. Richard is the absolute expert in the field.

2. We are the original: It is important that ZOXing is not an extension of someone else’s work. There are many mind disciplines that have used other works to create their version. That action waters down the effectiveness.

3. Invented separate from all other mind disciplines: From the beginning, Richard was advised to develop Mental Photography separately from all other mental disciplines. Because he chose to follow that advice, he has achieved greatness in his field. Richard is known around the world as the "Father of Mental Photography". Others have even tried to claim that Mental Photography is related to other mind disciplines, in an effort to capitalize on the ‘good name’.

4. Our organization specializes in one program: In contrast to so many other organizations, we have one product, Brain Management, with several ways to deliver it. The most basic and simple version is ZOX Pro Training. This enables us to be exceptional in our ability to help you achieve your best results. In contrast, organizations that have multiple product lines, have many challenges to overcome, including consistency and concerns about whether the products actually fit together.

If you are in the marketing game, the best way to make gobs of money, is by breaking a system into segments that you can charge for each segment, or ‘products’. You just need to position your company to keep selling to those same ‘loyal’ clients, and pumping them for more and more money, for them to achieve the next level. This leads to points 5 and 6. (Richard chose NOT to use this method of marketing.)

5. Since we have one program, ZOX Pro Training, we have been able to simplify the tasks making it timely (multiple products take more time to teach and to learn). The easiest way to start explaining this is to explain what happens when you have multiple products. It takes you more time to learn each ‘part’. Then, it takes you more time to employ each part daily. If the parts are inconsistent, or in some cases contrary to other parts, you’ll quickly become discouraged with using the ‘parts’. Even good ‘parts’, with benefits, are often left behind this way. (I invented a word, "Developmentitus", to explain the effects of this problem.)

In contrast, all parts of our ZOX Pro system are complete and consistent with all of the other parts. This seamlessness is referred to as ‘synergy’. The value of ALL of the parts we teach you, are worth more than if you were to learn them separately. And it takes much less time to employ the whole system, than it would take if you were only using ‘parts’.

6. We’re not here to sell you something else. Therefore, the ZOX Pro Training has a different agenda; yours! Quite often you will experience that you are being sold on the next-best thing while you are attending a seminar. We don’t need to do this, because we have one thing: ZOXing. (You've already bought the one thing we offer.) That one thing is all-encompassing, and can be employed anywhere in life from this time forward. So, you are getting the entire system up front! This encourages you to use the whole system now… not later as you accumulate pieces. And because we are not pushing things for you to buy, the agenda switches! You will experience the agenda of your ‘learning’.

7. Taught on a scientific level: All religions are okay with it: There are many good teachings that are religiously based that are overlooked because of beliefs. Our seminar is not religiously based. People from all walks of life and religions attend without a problem.

8. Free refreshers of ZOX Pro Training for life. You have a Lifetime Membership. You will never be asked to pay again.

9. As the training is upgraded, you don’t pay to re-attend and gain the updates on-line. Even computer software charges for their upgrades, even if there is no obvious advantage. Beat that!

Let me explain by example: My PC was working at its best was when it was on Windows 95 with all the patches. Then, everyone quit supporting Windows 95. I had to change to a ‘buggy’ Windows 98. Finally, when my Windows 98 SE was running at its finest hour, everyone stopped supporting it. So, now I have had to move to another platform, just so I can run a new level of programs that the old unsupported Windows 98 SE couldn't run. Eventually, they will do the same thing with this ‘buggy’ operating system. They will improve it with patches until they have it running optimally, then it too will be obsolete and unsupported. The question is why? I was happy with the performance of the old system. Then I was forced onto platforms that are inefficient and cumbersome. Since that time we have added several new platforms. It has all gotten so sophisticated that we now must accept 64-bit software, because the massive globe smashing programs will no longer run on 32-bit platforms.

There is one final detail I left out; actually the most critical one. Dollars! You see, each time there was an upgrade, I had to pay more money to get it, without any obvious benefit!

Since Microsoft is now giving away absolutely insane amounts of money to charity, why not give a little back to the little people that helped get them there instead, or is that considered heresy? Give away the next big operating system for free, and this time, have it fixed to ‘work’ without all the ‘bugs’! (I can dream…?)

10. Anti-guruism: We teach independent thinking and decision-making, without the need for a guru to hold your hand, tell you how to think, or tell you how to live. You don’t need a re-charge, because it comes from within you. You are your own best guru. We teach you how.

11. We don’t need to know your problems: We provide the tools to you to deal with your own problems. The system is non-intrusive to your life or problems. If you still chose to consult with us on how to apply the system to your problem, we will give you sign-posts to observe and act upon. It is your journey. You still need to put in a little work to get your best result. If we just give you the answers, we are cheating you out of a valuable experience.

12. Everyone can use ZOX Pro because it’s natural and you were born with it. Everything that we teach is based on the natural abilities you were born with. You have just been taught out of using them. But since you were born with them, you never actually lose the abilities, you’re just out of touch. We help you get ‘re-acquainted’ with them.