Do you see your clients?
Do they see you?
Those may seem like strange questions, but when you really think about it, they really aren't.
Do you see your clients where they are or do you see them where they could be?
Do you see your clients beyond the here and now and in a place of massive success, which they are striving toward?
One of the greatest gifts you have as a business owner, coach or mentor, is the ability to see your clients beyond where they see themselves. When you see your clients where they are and you use your gifts to help them stretch beyond where they are now, amazing things will begin to happen - for them and for you.
A lot of business owners and entrepreneurs who are moving forward and progressing in their lives and businesses spend a lot of time chasing the dangling carrot. There’s a goal you want to accomplish and it’s hanging out there in front of you – dangling, like a carrot, just out of reach. Each step you take towards that goal is another step forward, but the carrot doesn't get any closer. It just keeps hanging there, dangling just beyond your finger tips and out of reach.
When this happens, you tend to forget how much you have accomplished and the hurdles you’ve overcome to get to the place in your life and your business that you’re at now.
Your clients are no different. You both see yourself in a particular place, at a particular time, and you don’t look at everything you’ve done to get to that place because you’re too focused on getting to that carrot, or the next goal. You don’t give yourself credit for how far you’ve come and neither do your clients.
When you see all that you’ve accomplished and you begin to give yourself credit, you build those gifts even more and you can use that to help others see these things in themselves as well. When you have that gift you have to share it, you should help your clients feel those same things. You have to help them take credit for their accomplishments.
As a business owner, a coach or a healer, you’re the person your clients are looking to as a leader in what you do. You can help them see things in a more positive light so they can accomplish more of what they want in their lives and businesses.
This can be life changing. It can be business changing. Your clients will now see you and your accomplishments, and you will help them see their accomplishments. You’ll find that more people connect with you when you do this.
So, meet your clients where they are, where ever that is, and take their hand and show them where they can be, where you see them going. Help them take credit for their accomplishments and help stretch them to reach that carrot, that goal, that place where they want to be…and beyond.
Diane Conklin is an author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars. Diane also shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.
She is the co-founder of Complete Marketing Systems and for more than 15 years has been showing small business owners how to start, build and grow Information Marketing businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.
Through her company, Complete Marketing Systems, Diane helps event promoters market, plan and manage their live events, workshops and seminars, using cost effective, multi-step marketing strategies that put butts in seats, without the promoters losing theirs. As an Event Marketing & Planning expert, Diane has planned and produced multiple events grossing over $1,000,000.00.
As a business and marketing strategist, Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.
Diane has proprietary home study systems, coaching programs, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail and Event Marketing, Planning and Management.
As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Lee Milteer, Harry Dent, Lee Phillips, Fabienne Fredrickson, James Malinchak, Dov Baron, Peggy McColl, Marshall Sylver, Alex Mandossian, Marie Forleo, Barbara Corcoran and many others.
Diane was voted Information Marketer of the Year for her innovative marketing strategies and campaigns.