One of the greatest driving forces of business is your ability to implement and execute actions in a speedy and efficient way. Being able to move your business forward relies on creating systems, plans and blueprints, and then putting them into action. And not just any action, but massive action…massive, focused, directed action.
This may sound like a lot of work, but it encompasses one of the concepts that’s extremely important to your business, and that’s leverage.
Leveraging your business means using automation. It also means hiring the right people and then developing their skills and talents so the key components of your business and its systems get done effectively and efficiently.
Having leverage in your business allows you to focus on the things you need to get done with a greater sense of urgency. More than likely, those things are the plans, the blueprints, the products and services, and the vision to move your business forward.
Focus is extremely important.
A lot of times we’re convinced we have to be multitasking. We have to be petting the dog, answering the phone, our email has to be open, we have to be on Facebook or Twitter, we think we have to be doing twelve things at once, all the time.
The reality is you have to be focusing, and if you’re doing all of these things, you’re simply not focusing on the task at hand. After all, there is no such thing as multitasking – you can really only focus on one thing at a time.
A great tool to build upon your ability to focus is to give yourself the time you need to accomplish what needs to be done, by you, after you’ve leveraged with your team and systems, and set whatever you can on autopilot.
Use a timer if you need to, to set aside the time needed to hone in on what you’re supposed to be doing. If you’re supposed to be writing copy, set your timer and write that copy for that time. Don’t answer the phone, don’t be checking email, don’t do anything but what you have set that time aside to do - just focus. Set aside the things that are bothering you and really attack those ideas and concepts that need to be implemented, that need execution.
Remember, the universe loves speed, which means the faster you get things done, the more things you get done, and the more stuff comes to you. The process is truly amazing, but you must leverage and focus in order to put it in motion.
Diane Conklin is an author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars. Diane also shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.
She is the co-founder of Complete Marketing Systems and for more than 15 years has been showing small business owners how to start, build and grow Information Marketing businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.
Through her company, Complete Marketing Systems, Diane helps event promoters market, plan and manage their live events, workshops and seminars, using cost effective, multi-step marketing strategies that put butts in seats, without the promoters losing theirs. As an Event Marketing & Planning expert, Diane has planned and produced multiple events grossing over $1,000,000.00.
As a business and marketing strategist, Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.
Diane has proprietary home study systems, coaching programs, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail and Event Marketing, Planning and Management.
As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Lee Milteer, Harry Dent, Lee Phillips, Fabienne Fredrickson, James Malinchak, Dov Baron, Peggy McColl, Marshall Sylver, Alex Mandossian, Marie Forleo, Barbara Corcoran and many others.
Diane was voted Information Marketer of the Year for her innovative marketing strategies and campaigns.