With a new year right around the corner, now is the perfect time to start thinking about that new business you wanted to start! It's quite understandable why you may not have started a business of your own yet, considering all of the built-in costs just to get started. However, what many would-be entrepreneurs might not have full consideration into, is starting an online business.
Today I wanted to share a few reasons why you on why right now is the absolute best time to start an online business of your own. With 2017 nearly here, it makes for a perfect opportunity to focus your efforts on something new, while having a fresh start in the process.
Consider and implement each of these tips below when planning for the launch of your business in the new year.
Starting a business on the internet is nothing like starting a business in the offline or retail world. First off, your start-up costs are likely going to be extremely low. Just to start an offline business, you are instantly looking at thousands of dollars in costs, inventory, franchise fees, insurance, employees and monthly rental costs. Online, all you need is a domain name, hosting, content and traffic to your site -- all of which can be worked in to fit your budget.
At the same time, there is really no need to become a website designer or tech guru. Years ago this may have been the case, but now there are plenty of solutions out there to make the creation and management process extremely easy. WordPress has made it extremely easy for anyone to get started with a site of their own in minutes. While a marketing automation platform like GetResponse provides an all-in-one solution that allows anyone to create a website, build a mailing list, landing pages and even webinars. The benefit to using custom build and easy to use solutions is two-fold -- everything is accessible in one platform, costs are minimized as you don't need to join multiple services.
No matter what type of online business you want to create, be sure to go with a solution that is low in start-up costs and easy to use. The last thing you want is to start a new business where you are basically learning a new profession just to get started.
Another great reason to start an online business is that you aren't limited by your physical location. We just talked about the start-up costs of a local or retail business versus starting one online. At the same time it's important to look at your customer reach and earnings potential as well.
A great example of this would be if you were selling a physical product like books, jewelry or games. How many products would you need to sell per month, just to break even and pay off your monthly expenses? Probably a lot. Now look at it from an online business standpoint. Your business management costs would already be low, and your earnings potential would go through the roof.
It's much easier to get someone to visit your website and have them purchase something, then having to continually get new people to walk into your store and buy something.
Of the many different reasons why you might consider starting an online business, this should be one of the most influential in your ultimate decision.
One of my favorite reasons for starting an online business is that it can actually turn into so much more. For myself, this isn't just something I preach, it's something I've also experienced first hand.
With over 20 years of experience in the world of online marketing and branding, I've been able to leap from being an affiliate marketer and promoting other people products, to becoming a well-known and trusted brand of my own. This has allowed me to scale my business in size and also become an expert within my industry.
The same thing can be accomplished for yourself in your business if you should choose to do so. This is especially true in smaller business markets where you might not think it would be so important. A great example of this would be if you owned a local spa or hair salon (and had an online blog or e-commerce site where you sold health and beauty goods). Since you're already experienced and successful with your own offline business, turn that expertise into online content to help other potential business owners as well. This also works extremely well when trying to bring in new customers as well. After all, wouldn't you rather purchase from someone that's an expert at what they do, versus just buying from a website you have no personal connection with? Of, course.
The opportunities that can come with your personal branding and authority when building an online business is immense. Don't let this opportunity pass you by.
Now is the Best Time to Take Action
As they say... the best time to take action was 10 years ago. Right now is that second best time.
The new year is right around the corner and millions of people are going to get started with new business dreams and goals of their own. Hopefully, you are one of them.
The only difference between those who are successful and fail, are the ones who put in the time, work and effort to build a solid business and marketing plan from day one. Follow each of the recommended steps and pieces of advice above to improve your chances for entrepreneurial success in 2017.
Zac Johnson is an entrepreneur with 20 years of experience in the world of online marketing and branding. To see what Zac is currently working, be sure to visit his blog at ZacJohnson.com and his blogging resource site at Blogging.org.