The tables have turned. Today, for your business to succeed, you must first get rid of unproductive practices and then replace them with new and proven SEO tactics. To do so, here are some SEO missions you can embark upon to help you get a head start.
Its year 2017! if you are looking for means to make it big in the digital space now – SEO (Search Engine Optimization) is your 'kryptonite'. And why shouldn't it be? After all, hasn't the trades of the world shifted base to online? Selling, buying, flaunting and renting – we do everything here. Therefore, making the competition fierce. Given the rat race, only the best will thrive while the underling will crash and burn. And to thrive, your business will need that extra-special edge to stay afloat. And SEO is that edge.
We've established that there is no excuse for not taking your business online in this digital era. But, is having an online presence enough. Hardly so. For your business to work online, it's imperative that you abide by the rules of SEO. The workings and regulations of SEO companies are evolving. Here 's all you need to know and do:
Mission #1 Crown the 'Keyword' king
There is no denying that the success of SEO companies and their campaigns ride on the choice of right keywords. While we all know how to pick them and match it to our service or product to be featured on top in the search engines, there are few new ones to ponder on:
Front-load – people have very limited attention span, especially when online. They are so spoilt for choice that spending over a second reading a particular link gets tedious. So to get noticed within the minuscule frame of time, intentionally front load all your major keywords right at the start your titles tags and meta descriptions. It will draw the right eyeballs and encourage immediate clicks.
Personal connect – nothing will make a user click a link more than a title that he can instantly relate to. Tugging at the heartstrings with emotional yet relevant titles works wonders. It reaches the consumer in a personal manner, making it irresistible and totally click-worthy.
Clear and predictable – Don't beat around the bush. Get to the point right away. You have limited characters to use. Use it in a manner that the customer will know what your business can offer in 65 characters straight.
Venture out – will Google is a great place to tap popular keywords, it is not all-inclusive. Looking at other mediums such as Wikipedia, Reddit, quora, Facebook or any other social media for that matter, will give your ideas for new and viral keywords. So, always keep an eye out.
Mission #2 Faster site = Smarter SEO
Going by what the biggest search engine in the world, Google approves, the faster your site the more popular will it get. It is unabashedly partial towards websites that take less time to load. To check the loading rate of your site you take the help of Google Page Speed. Once you have your inputs. Get your developer to improvise, and you’ll have yourself a website that you can proudly put on the digital map.
Mission #3 Conquer the home turf first
Yes, being on big platform helps in terms of global exposure, but, in order to reach your customers, you need to feature in their local searches. Collaborate and hop on to city or country specific search engines and directories to perform better. This move will put you at the top of the search list and get your business noticed by relevant users as well. Pick your directory based on your services.
Mission #4 Capitalise on the Visual appeal
Nothing works magic like the combination of audio and video, and Google agrees. Many of the top results featured in Google search have good quality videos. Links with videos always get featured right at the top of the search page. So, if you wish for your page to be picked up organically by Google, then add a fun video.
Mission #5 Keep it strictly social
The lines are fast blurring between trade website and its respective social media page. Popular social media platforms such as Facebook, Twitter, Twitter and LinkedIn will be given more weight. The business conversions rates derived from these mediums will go up simultaneously, that is, posts, tweets and blogs from these platforms will rank way up higher on SERPs (Search Engine Results Page). Best SEO agencies in Dubai have taken note, and have started strengthening their social media base.
Saji Nair is a digital marketing and SEO expert. As the founder of a dynamic digital and one of the top SEO company in Dubai - Wisoft Solutions, he specializes in digital marketing and advertising across various new-age platforms.