A high-quality, user-friendly website is the first thing that is required to set up an e-commerce business. The website which is also referred to as the online store is the face of the business as buyers interact with the seller through it. It presents all the products and services the seller has to offer and the buyer can buy these by completing the checkout process.
Choosing the right platform plays a key role in making the store attractive and functional. Magento is a reliable one when it comes to creating a user-friendly, scalable, responsive, and customizable e-commerce store. The platform comes packed with powerful features which can be used to add rich functionalities to the store. Ideally, a Magento eCommerce web design should have the following essential elements:
Attractive Interface
Online shopping is done on the basis of what the buyer sees on the website. This is the reason why placement of the products on the store is so significant. An attractive, clutter-free interface is the core of a high-performance online store. It ensures that the user is engaged, stays long enough to browse the products, and finally completes the transaction. Judicious use of eye-catching images along with good content matters the most for making the site visually appealing.
Smooth Navigation
While the overall look of the Magento website is important, smooth navigation goes a long way in making it a success. This is particularly crucial for e-commerce sites as the user would want to have a look at multiple products before they make a purchase. The easier it is to access the product they are looking for, the better are the chances of conversion. The products should be placed in categories and sub-categories, along with filters to make search and navigation a convenient process.
Simple Check-Out
A simple, single-page, and speedy check-out process is another essential feature that a Magento based e-commerce website should have. A process that involves multiple steps, with the user having to fill a large number of fields and forms, is likely to discourage conversion.
Mobile Shopping Cart
If you have hired Magento development service provider for e-commerce development, you need to ask them for a mobile-responsive website. A mobile shopping cart is an add-on that enhances the conversion rates by pitching in mobile users for your site. It gives your business the m-commerce edge and helps you beat the competitors too.
Seamless Product View
Features such as quick views and image magnifiers enhance the user experience as they are able to have a seamless product view. A website that shows product variants and similar products can improve user engagement as well as conversion rates.
Product Reviews
Another essential element that an e-commerce site must have is that of product reviews. The first-hand reviews by actual buyers add to the credibility of the online seller and promote his business. Product reviews also influence the purchase decision as these act as buying guides for the buyer.
Easy Third-Party Integration
Seamless integration of third-party solutions such as payment gateways, tracking analytics, and shipping partners should be possible for online stores. These are key e-commerce functions which are essential for smooth running of any business that sells on the internet.
Magento offers an array of modules and extensions which facilitate the creation of an e-commerce solution that has all the above-mentioned features. This makes the platform an apt choice for businesses of diverse sizes and types.
The author is an expert developer who works with a reputed Magento development company. She has worked on a large number of e-commerce projects and delivered excellent solutions to clients from diverse industry verticals. Besides her expertise in web development, the author has a flair for writing too.