Startups - The beginners in the corporate world! They have tons of work to be done within a short span of time. Paperwork, staffing, outreaching, over-heading, development, testing and ultimately financing, everything just at a time. The Startup is actually a newly emerging and a fast-growing business which aims to meet the modern marketplace. As new generation entrepreneurs have vast knowledge, they surely might be aware of online businesses as well. They might well know that their newly developed website will be quite bored if SEO isn’t the part of their innovative Startup.
For a new business website, it’s the proper SEO strategy which ensures that people looking for your business should be able to find your website. SEO will eventually help users to find your website instead of a competitor’s site. We all know that to get the desired SEO results, months of optimization is required and hence Client Hub SEO is recommended sooner.
Keyword Research
List down all the services you provide and the products you supply. Begin by first determining what results potential customer actually expects when entering a keyword. How would they search for the required product or a service?
SEO Keyword research should also be done keeping in mind the location you want to target for your business. You can get more ideas bu using the tool provided by Google, that is Google Keyword Planner.
SEO On-Site Optimization
On-page optimization involves writing the relevant meta tags. A unique title for every web page including the specific keywords of the page is always best. Including business name in the title tag is a good practice. Arrange the entire title in such a way that it doesn’t exceed 60 characters. Similarly, write a unique meta description for each web page, using the targeted keywords.
Maintain the description length upto155 characters.
Ensure that each page has an only H1 tag, including the specific keyword. Use the branded anchor text or a target keyword for internal linking of the pages so that user can navigate to the different pages easily.
Optimize the images by using the ALT tags to help crawlers to understand the pictures.
Content
Each page of your website must have unique and fresh content which is not present anywhere else on the web. Check that content has at least 300-350 words. Having a blog on your site gives you the opportunity every time you have something new to write. Don’t limit your blog to only text but include the graphics, videos, webinars. You can use infographics to explain a certain concept. You may write about topics related to the service you provide or the products you supply. Company events can be well described in the posts. Keeping the customers involved with your interesting blogs may lead to conversion.
Link Building
For search engines which crawl all over the web, links are the connectors between two pages helping the search engine spider to crawl from this page to the next page. This is the reason why Link building is the most important tactic of SEO. Now simply building links is not important. The site must be checked for its authority before getting a link from it. The quality of inbound link affects your web page. It's better if a branded anchor text is used in the link.
SEO link building is achieved by doing off-page activities. And it is a continuous process to bring and maintain your keywords at the top position.
To get the ultimate results the most important thing is being patient while being determined and doing the SEO work on a daily basis.
Joy Peter is a writer, business consultant, and a visionary person. He expresses through writing. He writes about the business, the trends in modern business, his experiences, real estate and the changes taking place in life.
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