Know How Employee Advocacy Can Fuel Your Marketing Campaigns?

Traditional marketing has become less effective and costlier for organizations, which had led marketers to explore the untapped potential of social media. Content marketing, irrespective of the channel used, remains an important medium to attract and ultimately drive customers to buy products and services.

Instead of directly showcasing products and services with the help of content, organizations are providing new perspectives to the audience. With content being the powerhouse, it is important to discover the untapped content marketing distribution channel and utilize it for the company’s benefit.

What is Employee Advocacy?

Organizations are yet to utilize their biggest asset – their employees. Employee advocacy is the promotion of an organization by its employees. Essentially, brand advocacy enables an organization’s people to act as brand ambassadors on social media.

Employee advocacy involves leveraging the employees for positive word-of-mouth marketing on their personal social media channels such as Facebook, Twitter, LinkedIn etc. According to Pew Research Centre, an average individual Facebook user has over 200 friends. If 100 employees of an organization shared brand-related content with each of their 200 friends, they could reach out to 20,000 people.

How does Employee Advocacy fuel your Marketing Campaigns?

Advocacy marketing emphasizes on getting employees to spread awareness about the organization and its products and services. More than 80% of shoppers research online before purchasing and advocates can help you build a positive image.

Advocacy marketing can be a beneficial investment to increase your brand awareness as it can improve your brand's visibility through your employees. It can humanize the organizational image by increasing employee and customer engagement and unify marketing efforts with the help of influencers and referral marketing programs.

Below are more reasons to invest in social media employee advocacy.

Employees help in word-of-mouth promotion:

Customers who are recommended by their peers are more likely to trust your organization. Social media engagement platforms help you win the trust of your customers. The B2B Buyer’s Survey Report, 2015 reported that Industry Experts (21%) and Peers (20%) are the top two resources for customers to get advice.

Generate greater ROI:

With social media becoming a crucial marketing platform, the B2B marketers have doubled their budgets for it. Though the budgets have been increasing, it is important to make sure the revenue is also earned.Employee Advocacy, helps in sharing content cost-effectively, hence boosting the reach of the social media marketing campaigns.

Reach targeted customers:

Meeting sales targets can always be a stressful task. Social media brand advocacy can help you reach targeted audience for each promotion. 72.6% of salespeople using social selling as part of their sales process have outperformed their sales and exceeded quota 23% more often. Such marketing increases the organization’s organic web traffic and lead generation.

SOCXO, an ROI-driven employee advocacy platform can boost your marketing efforts organically. You can reach more people by spreading awareness through your employees and get the initial momentum that is required for making your marketing campaign successful. Contact us!