With a diverse range of needs from merchandising to consumer engagement, retailers often need a set of targeted solutions to manage their business efficiently. Usually, the value of piecemeal solutions is reduced due to the complexities involved such as incompatible platforms, disparate data models or custom tooling. These little complications eventually make an employee’s job more stringent and the customer experience far from seamless.
In such a scenario, what’s the secret to enabling a smooth, friction-free retail? The modern-age retailers require a holistic solution that can help to unify the back and front operations. For that matter, Microsoft Dynamics 365 for Retail is an ideal solution that integrates and improves every function of your business including merchandising, marketing, fulfillment and in-store experience. All this is backed by Microsoft’s robust analytics and enterprise cloud. So, let’s take a closer look at how retailers can pursue CRM development services with Dynamics 365 to address the challenges of modern retail.
Digitalization is reinventing physical stores, the most frequent touch point of retail. With the help of tools like mobile POS (Point of Sale), self-help kiosks, and beacon-triggered notifications, retail stores can enhance the in-store experience. Receiving personalized offers, discounts and product recommendations in real-time based on the store preferences and where the consumers are shopping in the store can leave a significant impact on your customer. Dynamics 365 for Retail through its comprehensive data provides you with new opportunity to delight your in-store customers.
To achieve operational efficiency, you require smart systems. As a result, Dynamics 365 comes with two game-changing capabilities such as automatic inventory replenishment and machine-learning driven analytics. These capabilities enable retailers to address challenges like inconsistent fulfillment and product out of stocks. By leveraging Dynamic 365’s distribution features and integrated forecasting, retailers can make a seamless shift from a reactive to a highly proactive state. Dynamics 365 for Retail also helps in making smarter, faster decisions based on a real-time and data-driven understanding of what to sell, where, when, and at what rate.
In the competitive digital retail world, personalization is the key differentiator. Moreover, Dynamics 365 for Retail can help businesses outperform the competition. With a comprehensive customer profile comprising data such as product history, customer wish lists and more, retailers can gain detailed insight on each customer, carving a path to personalized recommendations. Also, machine-learning technology is vital to unfold and surface meaningful behavior in customer data. This will enable retailers to push targeted product recommendations tailored to customer buying habits and needs.
Two of the most dreadful factors that cause retailers to lose potential customers and revenue are downtime and disruption. However, with Microsoft enterprise cloud, retail businesses can not only deploy faster than typical ERP systems but also simplify manual processes due to its flexibility and affordability. Dynamics 365 also reduces maintenance and overall development costs in addition to enhancing the value of your investments.
Microsoft Dynamics 365 for Retail facilitates a massive ecosystem of value-added services and partners to support your journey of retail business success. The modern-day retailers face too many challenges due to emerging technologies and fierce competition, and the pressure will not relent any time soon. So, get your hands on with Dynamics 365 for Retail to uncover the secret to addressing these challenges and gaining a competitive advantage for your retail business. Which CRM tool do you use for streamlining your retail operations? Are you planning to implement Dynamics 365? Share your thoughts and opinions with us through the comment section below.
Kaushal Shah manages digital marketing communications for the enterprise technology services provided by Rishabh Software.