Writing strong and targeted web content requires you to start from a point of understanding that reading online content is different from reading for pleasure in print.
Online readers look for important information quickly and they scan rather than read.
Chris Nodder LinkedIn Learning instructor & User Experience consultant says in his Linked in learning course, ‘Learning to write for the web that you need to “tell them up front what's in it for them.”
This article provides seven tips that will help you write great content for the web.
Add one concept per paragraph and cut out any redundant words to avoid the possibility of burying vital information in long winding sentences.
Convert text to lists because;
Put important information at the top of each article or page.
Use small chunks of text, each with just one concept.
Use clear, easily understood titles to reduce people's need to scan through the text.
Use images that support the story you're trying to tell, rather than just choosing some random stock photography.
Make sure that your search engine is good at proposing spelling corrections, and that you write clear matter descriptions that summarize each piece of content you create.
Optimize each of the headings, subheadings, article summaries, and link texts to make it much easier for your readers to find the information they need from your site.
Using pictures to show your products and case studies to place your products into context. Your article should include related articles, manuals, statistics and facts sheets to describe your facts.
7. Actively manage the information you publish. Check the expiration dates of your articles and make sure that all information published on your website is up to date.
For more publications like these about publishing articles that’ll get you more attention and click-throughs, check out Sadja Web Solution’s blog.
Baraka Kalumba is an Entrepreneur and founder of Sadja WebSolutions discovery of digital marketing, design and technology trends to inspire creativity and become a digital destination. Journalist and copywriter of a global digital agency called Doomshel, a full-service digital agency focused on growing.
Follow me on Linkedin: Baraka Kalumba