More than any other question I get, entrepreneurs ask me how to close sales. They aren't looking for a sales philosophy or tips on being more persuasive on sales calls. Most of all, CEOS want tips that they can implement NOW in order to ramp up their conversion rates.
If you're like a lot of business owners out there, you may have struggled with making sales at some point. Here are four fundamental tips to get more conversions on your sales calls.
Know which questions to ask: Some people have an image of a salesperson as someone who will go to any length just to make the sale. That's the farthest thing from the truth. As a salesperson, you are a problem solver. You only need to make that apparent to your prospective customer by asking questions about their business. Ask what problems your prospective customer experiences on a day-to-day basis. Once your clients realize you are there to make their lives easier, you've taken your first step towards a YES.
Learn to solve problems: It's more than identifying problems--it's learning how to solve problems that matters. To do this, you have to learn about your target market. Whomever you are selling to, you must fully understand what they go through--whether it's problems in business or their personal life. If you know the problems beforehand, you can spend time developing solutions. What's most important to know is that no two people are alike. Make sure never to offer "one size fits all" products and services. If what you offer is custom designed for your client, your sales call will end with a conversion.
Know the best method for each client: Sales don't always happen over the phone. And you don't always have the resources to meet with prospective clients face to face. What's best is to know what works for each individual person. For some people, it may be a direct mail sales approach. For others, it may be Internet marketing. Try a multi-faceted approach. Spend time figuring out what your target demographic likes best and use that method.
Get the secrets for more conversions: Successful sales boil down to fundamental techniques. There is no one-size-fits-all answer to every concern. If you learn the secrets to more conversions, you'll ramp up your revenue and set yourself up for unparalleled growth.
For more than two decades, Tracey Fieber has customized solutions for her clients’ unique business problems. She and her team transform supervisors and coworkers into strong leaders, build teams that excel at communication and cooperation, and automate processes that let her clients tend to higher-level concerns. In both the corporate world and in small businesses, Tracey and her team have propelled enterprises to their best. See what the clients say about Tracey Fieber Business Solutions.