As a marketer myself, now and then I need some email marketing stats to prove my point,
whether it's writing content or standing my ground with a marketing strategy.

I know all too well how hard it can be to find the exact statistic you need.

So for the next time any of you digital and email marketers need to explain your email marketing
practices, methods, or ROI, take a quick look at these 10 email marketing stats to prove your

1. Email is the bestfunnelto distribute content.

To date, email still remains one of the most effective marketing funnels.

If the first stat wasn't enough, you could tell them that 59% of customers say marketing emails
influence their purchase decisions.

If you need convincing yourself, did you know that bloggers who earn over $50,000 per year are
more than 2x as likely to focus on email marketing technology compared to less-successful

Emails are now part of our daily lives. Marketo estimates that checking email is the #1 activityon the internet, with 94% of internet users getting online for this reason alone.

2. Email marketing's greatest value: High ROI!

If you were looking for a stat that would prove that the power of email still exists, this is it.
We know that social media (ads) are a popular option for brands to generate revenue, but the
fact remains that email is far from dead. According to the survey, workers between ages 25 and
34 spend 6.4 hours a day checking their email. Unlike social media, more than a third of this age
group regularly check their email before they even get out of bed.

Let's not forget that email marketing is 40 times more effective at acquiring new customers than
Facebook or Twitter. This doesn't mean throwing out social altogether. What it does mean is
that using a mixture of social media and email can help to increase your lead generation and

But using emails won't guarantee a fast track to success. 29% of marketers look at ROI metrics
to evaluate email effectiveness. You'll need to put thought into your email design, copy and
subject line, not to mention A/B testing to find your own secret sauce to email success.

3. Data collection makes or breaks your emails.

How you collect and store your data for future use can help your business to meet monthly KPIs
target, drive sales, and retain customers. Without the proper set up to collect relevant
information from your customers, it can put you at odds with how well your subscribers will
receive your email.

When you send an email, you’re not face-to-face with a customer, the truth is you don't know
who is at the other end of that screen. With data collection, you'll be able to build a buyer
persona that helps you to create emails that your readers will actually want to read.
For example, you might be planning to send an email on how to take your multi-billion dollar
company to the next level.

But hold on!
Your data collection shows that you have a list filled with mainly start-up SME companies.
How likely do you think your email click-through rate and conversions will be what you want
them to be?

A few email subscribers might open and read it out of curiosity, but any product or CTA won't
get any attention because there's a deep disconnect between the audience your content.

How Do You Collect Customer Data?

You can collect data about your email subscribers on a voluntary basis with opt-in forms placed
on your website and content. This can range from:

Name & Email
Business titles
How many employees the company may have
Industry & Niche
Management level

Wishpond's simple drag-and-drop editor makes it easy for any marketer to create amazing
popups, without the need for design or programming knowledge.

As useful as popups are, if they aren’t well constructed, timed properly or worded correctly, then
you may end up losing conversions on your site instead. Try to avoid these 7 Website Popup
Mistakes That Are Hurting Your Conversion Rate.

4. Personalized emails help to increase sales

Personalized emails are emails tailored to the emails readers combining their data and needs. It
can be as simple as adding {First Name} or as advanced as showing items they previously
browsed online in a shopping cart abandonment email.

According to the Smarterhq Privacy report, 72% of consumers claim that they will ONLY engage
with marketing messages that are tailored to their interests — making personalized emails
crucial to your email marketing strategy. We live in an era where the customer wants to feel like
the most important factor in your sales pitch.

If you're still not convinced about the effects of using personalization in your emails, why not try
creating personalized subject lines for your next email. Lifecycle Marketing found that emails
with personalized subject lines generate 50% higher open rates.

5. GIF emails are the new norm

The percentage of emails containing GIFs rose from 5.4% in 2015 to 10.3% in 2016.
Using GIFs in emails is now a go-to tactic for experts in email marketing campaigns.

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