Instructions for a Successful Leaflet Distribution Campaign

1. Ensure your message always promotes the benefits of the service or product you are offering. By making the reader feel an emotional attachment to your product or service it will more likely result in a sale. In addition, ensure the message is concentrated on your products and services rather than your company name. 2. Do not make the mistake of focussing the leaflet on a particular feature of a product or service. It should always be about what benefits it can bring to a potential customer. 3. Make the message clear and remember a suitable image or photo says a 1000 words. 4. Ensure if you are carrying out a street leaflet distribution campaign that your leaflet or flyer is small enough to go into your potential customer’s pocket. Smaller leaflets or flyers have a tendency to work better as people can then put them inside their wallets or purses instead of throwing them away. In addition, distribute the leaflets in a busy narrow area where your target audience will pass so that people cannot avoid you. 5. Ensure you enter any essential information which is not going to sell the product or service on the back of the flyer. 6. A reliable door to door leaflet distribution campaign can be done using the local newspaper. The key benefit of having your leaflet or flyer inserted into the local newspaper is that deliveries of these newspapers tend to be very reliable. 7. Ensure you choose a method which fits with your budget. If you are targeting local customers then a door to door or street leaflet distribution campaign may suffice rather than sending leaflets in the post via Royal Mail. 8. Ensure you understand the demographics of your targeted audience. If you are selling a project or service which students will buy then distributing leaflets in a city centre at the weekend may not be as effective as distributing them at the university on a Tuesday morning. 9. Ensure you have the correct authorisation to distribute leaflets or flyers. Local councils, universities and large malls tend to have strict policies saying who can and who cannot distribute flyers in their areas. 10. If you are on a tight budget and want to distribute flyers or leaflets nationally then sharing with other companies may be the best option. This method is not seen as being as effective as Solus distribution where your leaflet is delivered on its own.