10 Reasons Text Message Marketing Works for Small Businesses

Text message marketing is the most engaging marketing tool for small businesses, and we’ve got 10 reasons why it works for small businesses for you today in case you needed any convincing. Here are 10 reasons why you should use text message marketing:

1. Cellphones are on deck at all times. Google says 91% of the population has a cell phone. In other words, your customers don’t leave home without their cell phone. This saturation ensures your customers will get the message sooner than email or social media. Additionally, most text messages are opened within 5 minutes.
2. Less PC and more mobile device. According to recent research, mobile devices will pass PCs in usage by the year 2013. This means you can bring promotions, deals and important updates to your customers with one simple text.
3. B2B marketing expected to grow. It’s expected to grow from $26 million to $106 million in the year 2014. Using mobile communications such as texting makes it easier for businesses to communicate with each other.
4. SMS Marketing is cost efficient. Text marketing is less expensive than using direct mail or traditional advertising.
5. Customers feel appreciated. SMS marketing doesn't allow for fluff. It's the easiest way to get to the point and still connect with customers. Plus, there’s exclusivity in text messaging – it’s one to one instead of one to many.
6. A great way to advertise. Texting allows you to target your advertising like no other medium. You can make the conversation relevant only to the customers it affects.
7. Mobile coupons. Mobile coupons are with your customers wherever they may go. Encouraging text marketing keeps the deals on their phones and you top of mind.
8. Marketing is immediate. Instead of waiting for ads to run, direct mail to print, get business in the door today with text messaging.
9. You will know who you are advertising to. Texting allows you to pinpoint who your customers are, unlike newspapers, online ads or email marketing. When you send the message, you know it is received by your customer.
10. Opt-in marketing. Consider text messaging permission to market. When a customer opts in, they want to hear from you. And, that’s the most powerful marketing of all.