10 Tips to Develop a Search Engine Friendly Website
Written by Vikas Rawat
If you are developing a website for your company or business with an aim to generate business from it via search engines, then you must know something about seo and how to develop a seo friendly website. In today's article, I'm going to share seo tips to help all web developers build a search engine friendly website:
1. First of all you should make sure that all your website url format should be easy to remember. You should do URL rewriting to make search engine friendly url's. Search engines find it hard in indexing a website having lots of question marks and session id's etc.
2. You should make sure that each page on your website has unique title, meta keyword and meta description section. It should not be the case that some default text in used on lots of your website pages in title and meta tags section.
3. Make sure you website has the latest XML and XML sitemap available. HTML sitemaps are generally used by website readers to find your website contents and you should be using XML sitemap for search engine crawling. You can submit your XML sitemap to Google by creating an account on Google Webmaster Tools.
4. In case, your website contains some sections or URL's that you don't want search engines to index, you should create a robots.txt file in your website root folder and mention the list of url's or folders that you want to block from search engines indexing.
5. You should create a custom 404 page on your website for non existing requests. You can promote some of your website pages via 404 error page. All you have to do is suggest these pages to your website users via 404 error page.
6. Only one version of your website should be available to search engines whether its non www version or www version. Presence of both the versions on your website will distribute all pr juice in two versions and there will be content duplicacy issues within your website. So you should do search engine friendly (301) redirect from one version to second version.
7. You should be making sure that one content is available on one URL only on your website. There may be instances where you are using some portion of whole text or snippet in other sections on your website.
8. Make sure, you are using heading tags properly on your website. H1 tag should not be used only once on a website. And these tags should be used in proper order in your code like h2 tag should be used after h1 tag.
9. Please crosscheck your website for all kind of broken links.
10. You should validate your website HTML and CSS for better user experience.
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