More than 40% of people use Email for communication in business. Email marketing is a powerful way to connect with people and a direct way to reach out to your target customers. Email marketing is cost effective and inexpensive. More than 100 billion searches google gets every month and half of those searches from mobile devices. So, people will be checking their emails all the time, and you might get a conversion.

Email Marketing is very, and it gives you a better ROI for your business. Once you selected the right email marketing platform, the next step is to find out what kind of email marketing campaigns works for you. The best email marketing campaign gets better email open rates and a high rate of conversions.

Does Email Marketing Work For You?
types of email marketing campaigns by Bounceble

There are different kinds of emails you can send to your audience based on their choice and the segmentation you have carried out. How do you know what kind of emails people want ? according to Marketingsherpa, 61% of your audience love to receive promotional emails weekly.

You can tell what type of emails people like, based on their actions. CLICK TO TWEET
If they are adding products to cart and leave it, you can send them a reminder with abandoned cart email. People subscribed to your email list for the first time send them a welcome email.

Loyal customers and be on your list for a long time then send them an anniversary email.

To send different emails to a different category of people, yes, you need to create multiple email campaigns. Because your email list doesn’t have the same type of people and they will not open every email you send them.

Have you ever thought of what kind of emails you should be sending your email subscribers?
You might probably know that email marketing is the best way to sell online. But after growing your email list, then what is next?

Promotional emails are different from lead generating emails, which are different from transactional emails, and announcement emails. So, it’s necessary to know the various email marketing campaigns and the types of emails you send.

Types of Email marketing campaigns are used to drive sales for businesses; however, a well-written email also can be a powerful marketing tool in improving your brand loyalty and expanding the company to the next level. Most of the email marketing and marketing automation platforms offer you a wide range of templates and campaign functions that can create multiple marketing opportunities.

Different types of email marketing campaigns
1. Welcome Email
Welcome mail is the Email which you send subscriber within 24 hours as they opt into your list and it should be informative, clear, and actionable. It’s a simple mail that tells them how happy you are with their subscription, and talks out things that they can expect to receive in their inbox.

The average open rate of a welcome email is 50%, which makes it 86% more effective than regular newsletter emails. As per my experience, 76% of people would love to receive a welcome email as they subscribe to your email list.

Users who receive a welcome email shows 33% more engagement with the brand. Congrats, you gained a new subscriber. Imagine you made a new friend or perhaps a new colleague, it’s only polite to introduce yourself.

It’s not a typical email campaign, but it’s one of the most effective ones. By sending a series of emails, you have the chance to build familiarity with a new subscriber. You can educate them on your brand promise when they’re most open to hearing from you.

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The welcome Email from them begins like this – what I received as I subscribed – better writing opens you to better conversations, remarkable accomplishments, and healthier relationships. It’s incredible, isn’t it, and it continues. That is a broad perspective, but when you think about it – there’s a lot of truth to it. That’s an excellent analogy.

Email marketing campaign

2. Sales & Promotional Campaigns
This campaign is to inform your subscribers about your new product launch updates or extensions, upcoming exclusive sales, and discounts. You can Use consumer purchases to shoot follow-up emails offering compatible products or services at a discount. Campaign enhances the customization of email campaigns and educates on offerings to those who have already expressed interest in buying, which leads to a secondary purchase.

To market and generate sales, create unique promotional codes for those exclusively in your email list, and track to the success of your campaign. Create a sense of exclusivity for subscribers, which will keep their attention and boost open rates.

3. Special offer emails
Offer emails (also called promotional emails) include discounts, coupons, or other exclusive deals that VIP subscribers get as a “thank-you.”The most used email marketing campaigns, and probably the One more familiar to you is offer emails. You might have a promotional email from a brand in your inbox right now or a few dozen like me.

In my experience as a consumer, these emails are less strategic and systematic than we expect to see. They are kind of like machine gun firing, coming to inboxes over and over again with a sort of repetition. That’s not what we encourage from these campaigns.

Rather than sending ten different kinds of emails promoting your products, why can’t you put a thought into a campaign that is very progressive or unique in some way. You can add spice to your email promotion: Provoke emotion, Add some humor, always Leave them curious, offer a free product, Use slogans from popular music, Use color, images, and font that grabs attention

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Author's Bio: 

Do you spend your time in generating new subscribers, or focus on writing different emails to convert your subscribers into paying customers?