Article

3 Facts Every Entrepreneur and Home Based Business Owner Should Know about Article Marketing

Written by Jennifer Baszile

Topic: EntrepreneursPublished December 12, 2009
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Dollar for dollar, article marketing is one of the best ways home based business owners can boost their website traffic, create quality back links and improve the search engine optimization of their own websites. rnWant to increase website traffic?rnWant to attract more clients and leads?rnWant to brand yourself and achieve authority status in your niche? rnIf you answered yes to any of these questions, then write an article! It is one of the most cost and time efficient ways of growing your business. rnArticle marketing is one of the most powerful marketing tools in the entrepreneur’s arsenal and enables home business owners to educate potential clients and customers about their businesses and opportunities with maximum impact and minimal cost. Article submission requires little time and is often free of charge. rnIn 300 to 500 words, you can present a clear explanation of a key concept or challenge facing people in your niche and offer a clear solution. In addition to delivering quality information to your current subscribers and helping brand you as an authority within your field, article writing is one of the best ways to boost your visibility online. rn1. Article Directory AdvantagernUnlike blog entries that your place on your own site, articles can be submitted to article directories to further expand your visibility and reach. Thousands of directories, targeted at any conceivable niche exist along with high-ranking and more general article directories that attract plenty of visitors. rn2. Articles and Search Engine OptimizationrnArticles placed in directories become indexed by search engines. Many article directories rank higher in the search engines than your own site. With a properly structured article and resource box at the end, you get the search engines to follow your article back to your site. rn3. Quality Back Links rnHaving back links from important, high-traffic sites boosts the value of the link. Listing your articles in directories can create these valuable back links for you which will boost the traffic to your sites. You can quickly and easily create article pages with a one-way or back link to your site (or sites). Check each directory to see how many links they enable you to list in the resource box. More information about article marketing is waiting for you at http://www.JenniferBaszile.bizrn

Article author

About the Author

Jennifer Baszile is an entrepreneur, writer and professional speaker who brings a wealth of knowledge and a proven track record of achievement to her marketing and coaching business.

She earned a BA from Columbia University and an MA and Ph.D. in American history from Princeton University where she received many major prizes for her research.

At 30, Jennifer became an award-winning assistant history professor at Yale University where she taught for eight years before she entered the world of free enterprise.

Jennifer is a nationally recognized author who scored a six-figure book deal with Simon & Schuster on her first project. Her book, The Black Girl Next Door: A Memoir, was released in 2009. It was favorably reviewed in The New York Times, The Los Angeles Times, USA Today and numerous other newspapers and magazines.

Jennifer is a dynamic professional speaker who has spoken at Goggle, Simon & Schuster, White & Case, LLP, exceptional schools and universities including UCLA and University of Connecticut.

Jennifer has been featured on television and has appeared on countless radio programs across America.

Further reading

Further Reading

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