3 innovative strategies for B2B marketing management

Sometimes using the same strategy will give us the same result, a panorama that is not in keeping with the evolving and ever-changing nature of marketing.

In B2B, finding new channels, media and tools will always be necessary, because as time passes, customers change places, because the consumption habits of media and channels are not the same, so we make sure we are where they spend. Much of your time and attention is a great asset.

For this reason, we want to share with you 3 innovative strategies that will help you manage your B2B marketing efforts from eWorldTrade a current perspective, seeking to be one step ahead.

Webinars (digital seminars) and B2B marketing

The vast majority of "real" advertising spaces and formats turned to the digital world; large billboards became banners, door-to-door mailings in newsletters and voice-to-voice along with daily conversations on social networks where people's lives are condensed, so why not think about holding large events such as conferences and seminars through digital channels?

Thanks to digital conferences or seminars, the high logistics costs related to the management of these events are a thing of the past, in addition, the time and other resources dedicated to planning them are drastically reduced, which has led to the so-called “Webinars”To position itself as an avant-garde, effective and innovative strategy within Business to Business marketing managers.

Now, webinars also require enough planning and outreach to work well.

We invite you to take your events to another level, always with the advice of experts. If you are interested in conducting Webinars (digital seminars) in a professional way,

Showrooms - A digital showcase for B2B products

Yes, showrooms or product showrooms have also moved to the digital world with all their shocking power and effectiveness to generate leads and close sales.

The most interesting thing about these commercial showcases is that they are part of specialized content portals aimed exclusively at the industrial market, which makes them highly visible and accessible.

But how do these spaces work?

With the help of videos and a personalized product catalog, nurtured with powerful images and detailed product descriptions, this innovative strategy manages to communicate the most relevant differentials of each product.

In addition, they are a direct communication channel between suppliers, producers and other actors related to industrial businesses thanks to the personalized contact panel they have.

Omnichannel

Impacting a target from different fronts is a highly recommended practice when it comes to being effective, but normally, hiring several channels separately is very costly. Fortunately, in the B2B media market, it is possible to base your strategy on a mix of specialized media aimed at the B2B audience.

An Omnichannel strategy could include promoting your products or services in the following media:
• Specialized printed magazine
• Guideline in specialized web portals
• Eblast (E-mail marketing)
• Showroom
• Webinar
• Events - Fairs