“It’s fine to celebrate success, but it is more important to heed the lessons of failure.”
—Bill Gates

We took seriously what Bill Gates said, when, at our last Sales, Authenticity & Success (Sassy) Mastermind retreat, we created our first-ever Failure Festival.

You read that correctly. In a safe and structured environment, we split our Sassy members into groups and invited them to share their biggest failures and the lessons learned. And, boy, were we all enlightened.

Each group then picked its top failure, and acted it out as a skit on stage, along with a one-line proverb to summarize the lesson.

They were all great, and here are three of our favorites:
1. When people show you who they really are, believe them.
Who hasn’t learned this lesson the hard way? Well, this time it was the lesson learned from one of our Sassies who hired an online virtual assistant. During the interview process when she was researching the candidate, she noticed that many of the links on her website were broken, and that the video she had of herself was very sloppy, but she hired her anyway. Needless to say, the work produced was just that: incomplete and sloppy, teaching her the lesson that when people show you who they really are, by all means, believe them!

2. Be congruent. Your customers are always watching you, even when you don’t think they are.
The first time that one of our Sassies was being interviewed on video Skype, she thought that when she stopped speaking, the audience couldn’t see her anymore. Yes, you may have guessed it, she started picking her nose. Ouch. While the skit gave us all a good laugh, the experience was mortifying for her. And it taught her the lesson: Be congruent. Your customers are always watching you, even when you don’t think they are.

3. Don’t get involved in businesses you’re not passionate about.
This is the lesson of a woman whom everybody had been telling that she should try her hand at real estate. So she bought an income property and proceeded to rent it out to some really bad tenants. It cost her years in court and a lot of money trying to evict them, not to mention the upset of the other people in the multiunit complex. She hated the whole thing from start to finish, and she learned the lesson: Don’t get involved in businesses you’re not passionate about.

Bonus lesson: Never give up.

And, finally, is this proverb from our greatest inventor of all time:
“Many of life’s failures are people who did not realize how close they were to success when they gave up.” —Thomas Edison
In other words, never give up. You may be closer to success than you know.

And if you’d like to get even closer to success and hear my very best secrets for building a profitable business with your own sales conversion machine, join me today, Thursday at 1 PM Pacific/ 4 PM Eastern for my complimentary online training: "Finally, Make It All Pay: 5 Secrets to Creating Your 6-Figure Sales Conversion Machine."

Author's Bio: 

Recently honored as one of America's Top Women Mentoring Leaders by WoW Magazine, and recipient of the coveted eWomen Network Foundation Champion award for her generous fundraising, Lisa Sasevich, "The Queen of Sales Conversion," teaches experts who are making a difference how to get their message out and enjoy massive results, without being "salesy."

If you found today’s issue helpful, you’ll love Lisa's flagship product The Invisible Close where she reveals 97 secrets to influence sales using irresistible offers, get results without being "salesy" and maximize profits with no marketing budget!

Recognized as a sales expert by Success Magazine, and highlighted as one of the fastest growing independently owned private companies by Inc. Magazine for two years in a row, Lisa delivers high-impact sales-closing strategies for turbo-charging entrepreneurs and small business owners to achieve great profits.

According to best-selling author Brian Tracy, "Lisa Sasevich is one of the greatest discoveries in America today!"

Kym and Sandra Yancey of eWomen Network say that "without question she is brilliant at teaching others how to leverage their unique gifts and qualities and convert them into a financial windfall. She is one authentic, heart-centered expert that delivers in spades!"

Robert Allen, author of multiple New York Times Best Sellers says, "I added a zero to my income today just by watching her. Lisa Sasevich. Watch that name and whatever you do, be part of what she's doing. You're going to love it."

After 25 years of winning Top Sales Awards and training senior executives at companies like Pfizer and Hewlett-Packard, Lisa left corporate America and put her skills to the test as an entrepreneur.

And in just a few short years, Lisa created a multi-million dollar home-based business with two toddlers in tow. Lisa is the undisputed expert on how to make BIG money doing what you love!

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