When the tide comes in, all boats in the harbor go up... the tough part is figuring out how to bring the tide in. Booming economies come and go and bring surges of profit increases, then ebb to leave behind shortages and tough times. Regardless, there is some business that seems to weather the tough times with grace, not affected by recessions. It's almost as though they have a secret source... maybe they do... customers.

Hey, customers always buy... in the good times and in the bad times. They still have needs and still make purchases. When you understand their needs and wants, you have the keys to keeping your business afloat when others are grounded. Implement these three tactics successful marketers use, and you're set for success.

1. Just One
Customers can be like a two-year-old in a candy store... they want it all. Yeah, sometimes it's hard to make up your mind about what you do want when everything looks so good. That's why it pays to promote one product over the others. It spells out loud and clears... IM THE BEST DEAL. That will be the deciding factor in most cases.

2. Make Them Feel Good
Customers buy because they want to enjoy the benefits of the purchase. A lady might buy a dress because she wants to feel sexy, or a man will buy a saw because he finds pleasure in creating things. Emotions are the key element that drives purchases.

Use word pictures to stir up the emotions that will instigate the sale. Let them "feel" the benefits, and they'll be more apt to head for the cash register. Put them where you want them.

Are they selling a riding mower? ... the birds are singing, Easter lilies are blooming, and kids are flying kites in the wind... spring has arrived. Yep, it's time to get out that mower and fuel it up for the summer ahead. How many springs have come and gone since you promised yourself a riding mower? ... It's not hard to paint mental pictures that whet their appetite for the product you are advertising.

3. Make Contact
Following up with a customer who didn't buy can be the determining factor between an "almost sale" and a satisfied, loyal customer. Just contact them afterward and let them know the product is still available or offer them further information they may find valuable.

Internet marketers can offer free newsletters or reports that consumers find useful and marketers find profitable. Not only do you keep your product in front of the customer regularly, but you also get email information to stay in contact. Both parties win!

Author's Bio: 

Mark Lamplugh is a fourth-generation firefighter and former captain with the Lower Chichester (PA) Fire Company. Mark is President of the board for the Institute for Responder Wellness. Mark owns Influence Media Solutions (https://www.influencemediasolutions.com) which is his own Marketing, Public Relations, Digital Marketing, Branding, Business Development and Social Media company. He advises companies such as Fountain Hills Recovery & Lionrock Recovery about first responder programs.. He just published his first book “Beginners Guide to Digital & Social Media” which is available on Amazon. Mark is a professional advocate for the behavioral and mental health of firefighters and other first responders. He’s been involved in the creation of several responder specific treatment programs and is one of the leading experts in bringing these programs to responders. Lamplugh hosts his own talk show called "Firefighter Wellness Radio". He has published dozens of articles on responder wellness topics and is recognized by the American Acadamy of Experts in Traumatic Stress. He has helped hundreds of responders with getting help for behavioral & mental health issues. He can be reached for comment at ceo@influencemediasolutions.com