3 Simple Ways To Increase Your Visibility on Google

What does that fancy phrase “search engine optimization” or SEO really mean? SEO is the process of improving the visibility of a website in search engines, such as Google, viaun-paid or “organic” search results. The goal is to have your business on the first page of Google so that your ideal clients can quickly and easily find you. Basic SEO strategies should be incorporated into your website as soon as possible. If you do have a website, this action plan is an easy place to start. If you don’t have a website, you should make it a short-term goal to get a simple landing page for your business up and running. Then, apply these strategies yourself or hire a web contractor to implement these strategies. You can get economical solutions at these sites: www.odesk.com and www.elance.com. Your 3 Step Action Plan: 1. Identify 15 Key Words that Best Describe Your Business. Each business has "keywords" that best describe their services/products. These are the words or phrases that your ideal clients type into Google to find your site. Knowing your keywords is the first step to using SEO well and getting noticed by Google. rn2. Look Up Your Keywords and See if They are Too Common or Too Obscure. Visit www.googlekeywordtool.com. Look up your keywords here and it will tell you how many people have entered that search term for the past month. You don’t want to compete with larger sites that are trying to dominate your keyword. Froom your list of 15, go after the keywords that have less competition and have your SEO contractor to get your business on the first page of google for that keyword. rn3. Use your keywords in All of Your Marketing. Once you have identified your keywords, use them everywhere. If you don’t have a website, use the keywords on social media profiles, social media posts, and in blog posts and comments. All of these pages and posts are indexed by Google. When someone types in your keyword phrase, the page will come up in Google. Bonus Tip: Make sure that your content is always relevant to your topic/business. Do not let yourself go off-topic in your articles, blog posts, or social media marketing. Pepper your keywords into your content wherever you can. This way you will get the most mileage you can from Google.