3 Tips On How To Get An SEO Optimize Landing Page Design

One of the problems that I've always had for my landing page design is trying to optimize it for the search engines while also appealing to visitors and translating that to conversions. It can be a difficult balancing act as you'll find that if you really go for conversions for the landing page design, the optimization may not be on point. The reality is that it is possible to get a landing page design that is optimized and also converts if you put in the creativity. Here are 3 tips to get the best SEO optimized landing page design.

The first tip is to start with the fundamentals of SEO optimization before starting your landing page design. Make sure that the keywords you are targeting are in the title and h1 tag. Write the page with the keywords you are targeting and come up with the related keywords as well. Aside from that, make sure you avoid flash and scripts that make it hard for the search engines to read your page. Keep the inner workings of your landing page design simple.

The second tip is to write for the searcher. Content comes before the actual landing page design. Think about what the person would want to find after they've typed in the keyword. Continue the conversation that was in the searcher's head if you want the best results from your landing page. For example, if the keyword was "auto insurance in Chicago", you can come up with the header - How to Find the Most Affordable Auto Insurance in Chicago.

It sounds simple enough but too many webmasters make a big landing page design error by forgetting about what the searcher was thinking and write the content with their agenda in mind. A clear example of this is the header being something like "Company Name Provides the Best Auto Insurance in Chicago".

The third tip is to keep the landing page design easy to navigate and simple. Make sure the landing page design is set up so that it doesn't have problems loading. Make the pages you want accessible to the searcher easy to navigate to. Lead the visitor down a straight path so they can give you their contact information or make a purchase. Focus on sleek and crisp graphical headers and landing page design layout rather than something flashy.

By following these 3 tips, you can come up with a landing page design that is well optimized for the search engines while also converting traffic into leads or sales. You may also want to look into satisfying the search engines with best practices such as an about us page, contact page, and a page that reveals your privacy policy.