4 advantages that SMS have in marketing strategies

International.- Although the sending of SMS has decreased by 15% since the emergence of instant messaging apps like WhatsApp (which already has more than 1,000 million active users per month), the truth is that in the case of marketing strategies, the use of SMS has increased by 4%. So it is not surprising that, Mobile Marketing can be, at this time, an excellent opportunity to reach a large number of consumers. Therefore, if in your company you are considering launching a marketing strategy, you could say that Bulk SMS has 4 fundamental functions or values ​​that will make you opt for them to reach as many users as possible. 1.- Measurement: Thanks to different platforms, you can get real-time information on how it is developing and what success your SMS-based marketing campaign is getting. Thanks to this measurement, in turn, you will be able to know how many users click on the links in the message, if the message is of interest and how many conversions you can achieve on landing pages adapted to mobile devices, for example. 2.- Multichannel: The power of SMS in SME Mobile Marketing is increased when it is used in combination with other channels, such as landing pages or email and, thanks to SMS, you can reach users who may not have opened their email yet and this encourages the user to open the email to know what you are offering. 3.- Segmentation: In addition, the SMS is perfect if you want to launch a campaign for a specific type of audience , since you can segment that campaign through multiple variables such as, for example, the place where the users you want to go to live or their behavior compared to previous campaigns, in order to focus on those users who really care what you sell or offer. 4.- Ubiquity: And, without a doubt, one of the main advantages of SMS is ubiquity, since with it, you reach the user anywhere and at any time and that is, as you can see in our day to day, smartphones are already almost one more part of our body and, therefore, it would be strange for someone to ignore and not realize that they have an SMS notification on their mobile device. And you, did you know about the power that SMS could have in your marketing strategies?